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Columnist and local search expert Joy Hawkins outlines some differences between two of Google’s local/maps services, discussing which might come in handy based on your situation. Joy Hawkins on December 4, 2015 It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge … Continue reading 5 Major Differences Between Google Map Maker & Google My Business Guidelines
by Tim Ash November 23, 2015 Follow @tim_ashNovember 23, 2015 Google isn’t big on sharing information that can be reverse engineered to see how their rankings work. And for good reason – gaming the search engine algorithm is potentially very lucrative. Still, every now and again, Google gives users and webmasters a peek behind the … Continue reading What SEOs and UX Professionals Need to Know About Google Search Quality Guidelines
by Eric Seal November 20, 2015November 20, 2015 (November 20, 2015), Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to “assess the quality of Google’s search results.” Why did Google release their search quality guidelines? They say … Continue reading Google Search Quality Guidelines: Released!
Rick WhittingtonOctober 5, 2015 Wouldn’t it sound weird if you said the same thing to every person you encountered throughout the day? Well, think of your social media posts in the same way. Each platform is different, and your posts should be too. Even if you’re linking to the same content on your own website, … Continue reading Social Media Posting Guidelines For Business
Priya Florence ShahSeptember 10, 2015 “Want shares and links? Create deep research or opinion-forming content,” says a new study jointly conducted by BuzzSumo and Moz. Having had some training and background in journalism, it made me happy to know that the content sweet spot for achieving both links and shares online is “authoritative, opinion shaping … Continue reading Journalism Ethics Guidelines To Make You An A-List Blogger
Todd DefrenAugust 4, 2015 Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if … Continue reading Top 10 Guidelines For Social Media Participation
Alex DittyJuly 10, 2015 Are you following the rules with your Instagram contests? The FTC has recently updated their rules on social media endorsements in a move that may signal stricter enforcement. Though the existing guidelines, which we’ve previously reported on, haven’t changed, this update mainly focuses on increased transparency to make following the rules … Continue reading FTC’s Social Media Endorsement Guidelines & Your Brand
Jasmine SandlerMay 13, 2015 Proper Blog Writing can lead to media attention and new business. Watch this short video and read my steps to writing a Blog post. The key to successful social media marketing rests in the power and delivery of strong content, driven from a specific strategy around market position. For many B2B … Continue reading Guidelines for Proper Blog Writing
Columnist Shari Thurow explains the ins and outs of taxonomies and why creating and maintaining them should be a key part of your marketing strategy. Shari Thurow on May 8, 2015 Let’s play a word association game. Before we begin, clear your thoughts. Try to stay focused on this game only. Are you ready? What … Continue reading Website Taxonomy Guidelines And Tips: How Best To Organize Your Site
Alex DittyApril 23, 2015 If you’re going to build an Instagram marketing strategy then you should be familiar with the network’s guidelines for their community Instagram has updated their community guidelines which outline the best practices for engagement on the visual network. These guidelines show how you should be posting and interacting your followers. As … Continue reading Instagram Community Guidelines And Your Brand
