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Tag Archives: GumGum

GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange

Branding Engagement

GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange by Laurie Sullivan  @lauriesullivan, March 16, 2023 All impressions running on GumGum’s ad exchange will now have enhanced brand-safety protection through Verity, the company’s proprietary and accredited contextual intelligence platform. The base layer of protection guarantees that every impression is free from unsafe content … Continue reading GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange →

GumGum introduces a personal data-free approach to digital advertising

Digital Advertisement

Taking a step beyond contextual advertising, GumGum identifies three components to serve relevant ads without using personal data at all. Kim Davis on March 4, 2022 GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or … Continue reading GumGum introduces a personal data-free approach to digital advertising →

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