LiveRamp adds new data clean room capabilities with the acquisition of Habu. Kim Davis on January 18, 2024 Data platform LiveRamp, a key player in the identity resolution space, has announced the $ 200 million acquisition of marketing data startup Habu. Habu’s data clean room capabilities will allow LiveRamp clients to safely and securely share … Continue reading LiveRamp acquires data clean room startup Habu
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Habu releases new data clean room enhancements
Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments. Chris Wood on March 17, 2023 This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. … Continue reading Habu releases new data clean room enhancements