Tag Archives: Half

10 Marketing Trends to Watch in the Second Half of 2021

Joseph Chukwube August 15, 2021 As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful. Among all the trends, though, one factor stands out, … Continue reading 10 Marketing Trends to Watch in the Second Half of 2021

Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority

Just 9% of DCX executives have rolled out personalization tools in their organization. Amy Gesenhues on November 15, 2019  One would think that with more than 7,000 martech tools available to create exceptional digital customer experiences, businesses would have little trouble building a marketing stack that delivers a seamless customer journey — but that doesn’t … Continue reading Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority

Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019

Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2019 Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the … Continue reading Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019

The glass was half full at Cannes this year: 3 trends on everyone’s lips

From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered in a renewed sense of urgency and purpose. Dallas Lawrence on June 27, 2019 The biggest global gathering of advertising industry professionals wrapped up this past weekend as the major players that drive the half trillion … Continue reading The glass was half full at Cannes this year: 3 trends on everyone’s lips

Half Of Marketers Lack CX Connections With Millennials

Half Of Marketers Lack CX Connections With Millennials by Laurie Sullivan , Staff Writer @lauriesullivan, (August 11, 2018) About 52% of marketers participating in a survey about serving an exceptional customer experience (CX) to millennials said they must adapt to changing preferences that will have long-term effects on the company’s business. Some 37% of marketers said … Continue reading Half Of Marketers Lack CX Connections With Millennials

Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017   Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords

Negotiation Strategy – Positioning the Glass as Half Full

Richard Ruff — December 9, 2016 Follow @saleshorizons— December 9, 2016 Negotiation Strategy There are a substantial number of skill sets and bodies of knowledge that constitute the discipline of sales negotiation. In the end, however, the ability to craft and execute a thoughtful and creative plan for the negotiation is a bottom line for … Continue reading Negotiation Strategy – Positioning the Glass as Half Full