Joseph Chukwube August 15, 2021 As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful. Among all the trends, though, one factor stands out, … Continue reading 10 Marketing Trends to Watch in the Second Half of 2021
Tag Archives: Half
Hiring Right is Only Half the Battle
Gretchen Gordon — February 4, 2020 Something many companies do to accelerate growth is expand their sales teams. We often see ones we work with doing just that. While the climate can be challenging to hire the right salespeople with the economy hovering at close to full employment, the challenge doesn’t just stop with a … Continue reading Hiring Right is Only Half the Battle
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Just 9% of DCX executives have rolled out personalization tools in their organization. Amy Gesenhues on November 15, 2019 One would think that with more than 7,000 martech tools available to create exceptional digital customer experiences, businesses would have little trouble building a marketing stack that delivers a seamless customer journey — but that doesn’t … Continue reading Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2019 Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the … Continue reading Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
The glass was half full at Cannes this year: 3 trends on everyone’s lips
From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered in a renewed sense of urgency and purpose. Dallas Lawrence on June 27, 2019 The biggest global gathering of advertising industry professionals wrapped up this past weekend as the major players that drive the half trillion … Continue reading The glass was half full at Cannes this year: 3 trends on everyone’s lips
Half Of Marketers Lack CX Connections With Millennials
Half Of Marketers Lack CX Connections With Millennials by Laurie Sullivan , Staff Writer @lauriesullivan, (August 11, 2018) About 52% of marketers participating in a survey about serving an exceptional customer experience (CX) to millennials said they must adapt to changing preferences that will have long-term effects on the company’s business. Some 37% of marketers said … Continue reading Half Of Marketers Lack CX Connections With Millennials
How to Cut Your Invoicing Time in Half
Choncé Maddox — December 21, 2017 — December 21, 2017 cloudhoreca / Pixabay Sending invoices can be an exciting time because it means payday is nearly here. Yet and still, if you’re a freelancer, you know that doing admin work like sending invoices means more unpaid time on your end. Depending on how many clients … Continue reading How to Cut Your Invoicing Time in Half
Which PPC metrics matter? Lessons from half a million keywords
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017 Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords
SEO – Rank is Only Half the Story
Damien Bianchi — March 10, 2017 — March 10, 2017 When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are … Continue reading SEO – Rank is Only Half the Story
Negotiation Strategy – Positioning the Glass as Half Full
Richard Ruff — December 9, 2016 Follow @saleshorizons— December 9, 2016 Negotiation Strategy There are a substantial number of skill sets and bodies of knowledge that constitute the discipline of sales negotiation. In the end, however, the ability to craft and execute a thoughtful and creative plan for the negotiation is a bottom line for … Continue reading Negotiation Strategy – Positioning the Glass as Half Full