A new report spotlights the evolution of the marketing technologist. Barry Levine on November 10, 2016 You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine … Continue reading CRM, data science, and website design skills are the most important for over half of marketing technologists
by Michael Bellina Follow @MigmanMediaSeptember 17, 2016 Google Analytics is one of the most powerful tools out there for recording visitor traffic to your website. However, I feel it is only telling you half of the story about your visitors. Let me explain. Google Analytics records you visitor sessions, the depth those visitors go into … Continue reading Why Google Analytics Is Only Half the Story
by Kendall Giglio, Op-Ed Contributor, August 1, 2016 Most marketers still approach search like the 50-yard line is the end zone. They invest the money and time to prepare, call the right plays, and execute well. They get people to visit their sites, then celebrate. The problem is they’re only halfway to the real goal … Continue reading Marketers Need To Work The Second Half Of Search
by Taylor Pearson July 30, 2016 Follow @TaylorPearsonMeJuly 30, 2016 On a snowy day in late 1927, a young corporate executive looked down past his toes, past the trusses of the bridge, into choppy waters of Lake Michigan. Earlier that year, his first daughter had died and he had lost his job as president of … Continue reading The Bucky Fuller Method: How Dividing Yourself in Half Improves Your Personal Productivity
by Laurie Sullivan, Staff Writer @lauriesullivan, August 1, 2016, 12:54 PM It seems shocking, but 48% of companies and 46% of agencies participating in a study from Econsultancy, in partnership with Adobe Marketing Cloud released Friday, still don’t have a mobile advertising and marketing strategy. Some 32% of companies and 43% of agencies say they have … Continue reading Nearly Half Of Brands, Agencies Still Don’t Have A Mobile Strategy
by Chris Horton April 15, 2016 Follow @chrshortonApril 15, 2016 Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. But we’re halfway through 2016 and … Continue reading Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin’
by Brad Smith March 31, 2016 Follow @FixCourseMarch 31, 2016 Execution is hard. Tweaking keywords, fine-tuning targeting and upgrading ad copy is tough. Everything else shouldn’t be. Overcomplicating your life with extraneous activities not only increases confusion, but it also drags you away from the truly important stuff that dictates results. Instead, here are five … Continue reading 5 Lazy Tips to Cut Your PPC Budget in Half
by Vinay Patankar March 23, 2016March 23, 2016 Everyone on the 9-5 grind fantasizes about working fewer hours. It’s one reason why Tim Ferriss’ The 4-hour Workweek shot to the top of the bestseller list when it came out in 2007. It offered people a chance to live the dream. So why isn’t everyone doing … Continue reading Productivity at Work: How to Cut Your Week In Half
Majority say that their feedback is ignored by enterprises. Greg Sterling on March 21, 2016 Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback; however, most companies are failing to utilize them for customer insights. Those companies that do seek user … Continue reading Survey: More than half of customers will defect unless their feedback is recognized
Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. Barry Levine on February 4, 2016 A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse. Out today, … Continue reading Report: Almost Half Of Email Marketers Send Everyone The Same Email
