by Liam Curley January 30, 2016 Follow @liamcurley33January 30, 2016 The trouble with SEO and many SEO professionals is a pure fixation on rankings. Sounds crazy, but it is a problem. Forget the stuff that comes from really poor search marketing. Shady link building, an unhealthy obsession with the glamour keywords (i.e. the big keywords … Continue reading Meta Descriptions: How Half the Job of SEO is Usually an Afterthought
Nic D’AmatoOctober 5, 2015 Geo customizers are the latest AdWords feature to come out of beta. Ad Customizers are already one of the coolest ways to personalize your ad copy, and this new feature opens the door to more options, particularly for local advertisers. With geo ad customizers, advertisers who have inventory or special offers … Continue reading AdWords Geo Customizers Can Cut Your CPA in Half – Here’s How
Rhett NortonAugust 27, 2015 Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing. This isn’t a problem only with websites I once worked with a company where everyone was convinced … Continue reading Half of Your Site Elements Are Useless. Which Half?
Mike TemplemanJuly 15, 2015 Where has the time gone?! More than half the year is over. Have you been hitting your goals for sales, leads, traffic, or whatever KPI you have to hit? If so, well done. This article will help you crush those numbers even harder. For everyone else who is staring at the … Continue reading Promotional Strategies For The Second Half Of 2015
KeriLynn EngelJune 1, 2015 As a small business owner, you’re used to wearing all the hats. You’re the CEO, COO, CMO, and everything else rolled into one. When you have so much to do, prioritizing tasks is difficult, if not impossible, especially when everything you do is vital to your business. When you’re out of … Continue reading 5 Practical Ways To Cut Your Marketing Time In Half
Site says the system it has in place can fight an attack in milliseconds versus the four-plus hours it would have taken a year ago. Amy Gesenhues on February 20, 2015 Pinterest has upped its game against spam, claiming to have cut the number of Pinners who click on spam in half during the last … Continue reading Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of “Spam Clicks” In Half
Clearstream study finds 63 of video impressions won in November did not meet advertiser criteria. Ginny Marvin on December 23, 2014 Clearstream, a platform that helps advertisers increase online viewability of their videos, released data this week showing wide gaps in the impressions advertisers think they’re buying and the impression that actually gets served. … Continue reading Video RTB Misses The Mark Over Half The Time
