June 28, 2024 AI offers financial firms a hand but isn’t ready for more complex tasks The spread of AI-based systems offers big opportunities for financial services firms, executives say, but asset managers also face higher stakes than other consumer-facing businesses because they manage sensitive information. BY Reuters The spread of artificial intelligence-based systems offers big … Continue reading AI offers financial firms a hand but isn’t ready for more complex tasks
Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails by Ray Schultz , Columnist, September 15, 2022 Amazon has announced a free program to help sellers increase their email marketing reach. The new offering, Tailored Audiences, allows merchants to expand beyond brand followers to target repeat, recent customers and high-spending customers. Sellers can … Continue reading Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails
Rahis Saifi — February 21, 2019 Follow @57rahis — February 21, 2019 Managing the human resources department of a growing company is thrilling, but the excitement can quickly become clouded by the increasing demands of finding and training new hires, managing employees, and providing career development opportunities. Today’s thriving job market creates extra stress for … Continue reading Move Aside, HR Suites. There’s a Simpler Solution at Hand
Nick Jaworski — December 18, 2017 Follow @NBJaworski — December 18, 2017 For business owners trying to market and grow their business, you should really read this. So many businesses complain about getting burned by marketers, but half the time it’s one of their own issues below that’s the real problem. If you don’t understand … Continue reading Burned by a Marketing Agency or Burned by Your Own Hand?
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand. Mark Williams on June 15, 2017 Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those … Continue reading Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
by John Oechsle November 8, 2015 Follow @hjoechNovember 8, 2015 The world has gone mobile and your sales team should, too. According to theEMPLOYEEapp, 55 percent of US workers indicate they travel for business, which means they are often out on the road making important face-to-face connections. As a small business owner, you and your … Continue reading The Secret to Small Business Sales Conversion is in the Palm of Your Hand
Ringo NishiokaOctober 16, 2015 Is an email thank you note good enough after an interview? Thank you notes, email or hand written? HRNasty, I just got out of an interview and want to send a thank you note. I think it went really well. My parents are telling me to send the thank you note … Continue reading Thank You Note After the Interview: Hand Written or Email?
Dani ZehraJune 22, 2015 Everyone talks about how one article or post on Buzzfeed or Huffington Post is all they need to get some real link juice on their website. Link juice means traffic, and link juice means better rankings but more than that link juice means higher chances for conversion which ultimately means a … Continue reading Why Traffic Awareness Goes Hand in Hand With Better Conversion
Joshua MarchMarch 3, 2015 My personal journey in helping companies manage social media started squarely in marketing. I founded iPlatform in 2008, which became one of the world’s first Preferred Developers for Facebook. We had great success building innovative Facebook applications for major brands like Swatch, The Economist, McDonalds and many more. At the time, these applications were … Continue reading CMOs: It’s Time to Hand Over Inbound Social Media
By Mark Preston, Published October 27, 2014 Until recently, SEO and PR (public relations) were seen as completely different worlds. They both offered different opportunities and saw different results, but now we’re seeing the two move closer together as PR and SEO strategies start to fall under the same umbrella. It’s nothing new to hear … Continue reading How PR and SEO go Hand in Hand
