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Tag Archives: Handbook

Your Social Media Etiquette Handbook (Business Edition)

Mike Kappel — June 11, 2020 Entrepreneurs are inherently rule-breakers. And as an entrepreneur, you likely throw aside conventional rules and take the road less traveled. As a fellow entrepreneur, I’m much like you. I’ve marched to the beat of my own drum, pushed the boundaries of what’s been done, and thrown how-to guidebooks out … Continue reading Your Social Media Etiquette Handbook (Business Edition)

Planning Your Partner Program Strategy: The Handbook for Success

Amity Kapadia — January 12, 2020 If you brand is taking on aggressive growth strategies, expanding into new markets, while still trying to remain lean, planning your partner program strategy is a top priority. In fact, a study1 revealed that 1 out of 3 high-growth companies rated partnership marketing as the most impactful marketing technique. … Continue reading Planning Your Partner Program Strategy: The Handbook for Success

Developing a Partner Program: The Handbook for Success

Amity Kapadia — July 10, 2018 Follow @amitykapadia — July 10, 2018 With marketers adopting more personalized strategies, like nurturing via email workflows or developing a partner program, B2B buyers are looking beyond traditional methods of engagement and are pursuing building relationships with organizations. The trend is undeniable. Instead of purchasing large booths (which come … Continue reading Developing a Partner Program: The Handbook for Success