Janet Church — June 9, 2017 Follow @JanetChurch— June 9, 2017 PublicDomainPictures / Pixabay Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous … Continue reading Why Social Media Risk Management is About More than Handling a PR Crisis
Laura Donovan — March 30, 2017 Follow @thewordpro— March 30, 2017 The current climate of Social Media can be a bit hot as of late. Updates people feel very strongly about tend to draw some serious commenting, often not very pleasant. While most of the really nasty, negative comments are aimed at personal updates or … Continue reading 3 Tips for Handling Negative Comments Like a Social Pro
Jacob Shriar — March 27, 2017 Follow @jacobshriar— March 27, 2017 Many years ago, one of my mentors told me “everyone has problems, it’s how we deal with those problems that make us who we are.” That advice has always stuck with me. I used to not be able to handle stress very well, and … Continue reading A Simple Guide To Handling Stress At Work
by Mandy Edwards Follow @memktgservicesOctober 13, 2016 As a business owner, you hope to never find yourself prepping for a natural disaster. Whether it be a blizzard, ice storm, flood, or hurricane, it’s something you are never taught to do. There isn’t a college course called “Disaster Prep for Business Owners 101” or “Managing a … Continue reading 5 Steps to Handling Your Business’ Social Media During a Natural Disaster
by Kathleen Smith July 27, 2016July 27, 2016 You’ve found the perfect candidate who’s gone through round after round of interviews with your team. Everyone loves the candidate’s cultural fit, skills, and experience. It’s time to make an offer so you can close the requisition and focus on other open reqs. But sometimes that last … Continue reading Closing The Req: How HR Pros Can Speed Up The Contract Handling Phase [Infographic]
by Jeff Kalter June 26, 2016June 26, 2016 It is possible to have too much of a good thing. Scarfing up a whole box of chocolates at one time, for instance, might fall into that category. A more work-related example is when the phone starts to ring off the hook. It’s what you always dreamed … Continue reading The Essential Capabilities for Response Handling
by Katie Cooper March 15, 2016 Follow @loopthecoopMarch 15, 2016 When you’ve worked hard to build and maintain your brand, it’s easy to become emotionally attached to your work. However, it’s also incredibly important to leave that emotion at the door when dealing with customer complaints, especially when left on social media channels like Facebook. … Continue reading Managing the Negatives: 5 Tips for Handling Angry Customers on Your Facebook Business Page
Columnist Brian Patterson interviews New York Times and Amazon best-selling author Jay Baer on how businesses and marketers can approach negative reviews. Brian Patterson on March 14, 2016 Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I read … Continue reading Handling Negative Reviews: an Interview With Jay Baer
by Paul Mauer February 11, 2016February 11, 2016 Look – SEO is important. In fact, it might be the most important tool in your marketing strategy. As we discussed HERE, the concept of SEO extends far beyond the mechanics of Google – it’s about being in front of your customers at every stage of their … Continue reading Is Someone Handling Your SEO? Make Sure They Can Answer These Top 5 Questions
by Eleanor Shakiba November 16, 2015November 16, 2015 In order to learn and grow, employees need to receive feedback. But some people don’t realise this. Often, these employees had negative experiences of feedback in their younger years. This then influences their reactions to performance feedback at work. For people who experience feedback as a threat, … Continue reading Handling Tears During Feedback Sessions
