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Tag Archives: Handling

What are marketers’ options for handling ad blockers?

Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It’s time to try whitelisting and native advertising. Grayson Kemper on March 4, 2019  Content is king but it doesn’t funnel money directly into your bank account (it takes time). Ads do. Every marketer, given their choice, could sell ads … Continue reading What are marketers’ options for handling ad blockers?

Why Social Media Risk Management is About More than Handling a PR Crisis

Janet Church — June 9, 2017 Follow @JanetChurch— June 9, 2017 PublicDomainPictures / Pixabay Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous … Continue reading Why Social Media Risk Management is About More than Handling a PR Crisis

5 Steps to Handling Your Business’ Social Media During a Natural Disaster

by Mandy Edwards Follow @memktgservicesOctober 13, 2016 As a business owner, you hope to never find yourself prepping for a natural disaster. Whether it be a blizzard, ice storm, flood, or hurricane, it’s something you are never taught to do. There isn’t a college course called “Disaster Prep for Business Owners 101” or “Managing a … Continue reading 5 Steps to Handling Your Business’ Social Media During a Natural Disaster

Closing The Req: How HR Pros Can Speed Up The Contract Handling Phase [Infographic]

by Kathleen Smith July 27, 2016July 27, 2016 You’ve found the perfect candidate who’s gone through round after round of interviews with your team. Everyone loves the candidate’s cultural fit, skills, and experience. It’s time to make an offer so you can close the requisition and focus on other open reqs. But sometimes that last … Continue reading Closing The Req: How HR Pros Can Speed Up The Contract Handling Phase [Infographic]

Managing the Negatives: 5 Tips for Handling Angry Customers on Your Facebook Business Page

by Katie Cooper March 15, 2016 Follow @loopthecoopMarch 15, 2016 When you’ve worked hard to build and maintain your brand, it’s easy to become emotionally attached to your work. However, it’s also incredibly important to leave that emotion at the door when dealing with customer complaints, especially when left on social media channels like Facebook. … Continue reading Managing the Negatives: 5 Tips for Handling Angry Customers on Your Facebook Business Page

Handling Negative Reviews: an Interview With Jay Baer

Columnist Brian Patterson interviews New York Times and Amazon best-selling author Jay Baer on how businesses and marketers can approach negative reviews. Brian Patterson on March 14, 2016   Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I read … Continue reading Handling Negative Reviews: an Interview With Jay Baer