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Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk irrelevance. Mark Stouse on March 18, 2025 By 2028, traditional B2B marketing and sales tactics — from demand generation to outbound prospecting — will be nearly unrecognizable or extinct. Buyers … Continue reading The hard truth about what AI will do to GTM
February 19, 2025 This brand’s ‘hard honey’ is bringing mead into the 21st century Lixir Hard Honey is pushing to make ancient drink mead appealing to drinkers—and make its product sustainably. BY Andrew Watman When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for … Continue reading This brand’s ‘hard honey’ is bringing mead into the 21st century
PFAS compounds have carbon-fluorine bonds, one of the strongest in chemistry. BY The Conversation Perfluoroalkyl and polyfluoroalkyl substances, or PFAS, have earned the nickname “forever chemicals” from their extraordinary ability to stick around in the environment long after they’ve been used. These synthetic compounds, commonly used in consumer products and industrial applications for their water- and … Continue reading ‘Forever chemicals’ are hard to break down, but light works
November 09, 2024 Worried about the future? History proves it’s hard to predict In 1974, 20 of the world’s leading intellectuals tried to imagine life in 2024. They got a lot wrong. BY Ted C. Fishman In 1974, the worthy Saturday Review, then in its 50th year, published several anniversary issues that took stock of how … Continue reading Worried about the future? History proves it’s hard to predict
August 21, 2024 Parents are avoiding hard conversations with Gen Z Parents who find a topic difficult are less likely to bring it up even when they think it’s important. BY Shalene Gupta Difficult conversations with parents are rite of passage for childhood, whether it’s about friendship, grades, mental health, or romance. However, a new Gallup … Continue reading Parents are avoiding hard conversations with Gen Z
The US has sued Adobe over early termination fees and making subscriptions hard to cancel The FTC took action after receiving numerous complaints from consumers across the country. pranav dixit Updated Mon, Jun 17, 2024 REUTERS / Reuters The US government has sued Adobe and two senior company executives for allegedly deceiving consumers by … Continue reading The US has sued Adobe over early termination fees and making subscriptions hard to cancel
June 11, 2024 We spent nearly a year building a generative AI tool. These are the 5 (hard) lessons we learned McKinsey built an AI tool called Lilli to bring sources and capabilities into one platform to improve workflows. BY Kitti Lakner and Erik Roth When generative artificial intelligence (gen AI) emerged prominently in late 2022, … Continue reading We spent nearly a year building a gen AI tool. These are the 5 (hard) lessons we learned
April 29, 2024 Ghosted, orbited, breadcrumbed: Digital dating is hard. Here’s how to cope A pair of studies in 2004 and 2005 showed people prefer receiving negative attention over being ignored entirely. BY The Conversation Buzzwords describing the digital dating scene are all over social media. Have you been ghosted? Is someone orbiting you? Are you being … Continue reading Ghosted, orbited, breadcrumbed: Digital dating is hard. Here’s how to cope
By Associated Press January 18, 2024 The manufacturer of the helmet that Chiefs quarterback Patrick Mahomes shattered during their AFC wild-card game with Miami says it “did its job” by protecting the league MVP “during a head-to-head impact in unprecedented cold temperatures.” The game Saturday night was the fourth-coldest in NFL history. The temperature … Continue reading Patrick Mahomes’ helmet shattered after a hard hit. Was it a design feature or design flaw?
By Michael Grothaus November 18, 2023 Elon Musk seems to be everywhere, so why not on the big screen, too? That’s where audiences will find him, or at least a version of him, now that arthouse studio and critical hit maker A24 has acquired the film rights to adapt Walter Isaacson’s Elon Musk biography, … Continue reading Elon Musk biopic: Darren Aronofsky is the perfect director for A24’s film, but now comes the hard part
