By Srinivas Krishnaswamy January 19th, 2018 It’s been over two years and since I started my bootstrapped venture. With very little money to spend and no major investment backing, I was looking at ways to spread the word about my product and couldn’t afford to spend money on social media platforms. That’s not all. With no … Continue reading 4 Lessons on Content Marketing – The Hard Path that Keeps on Giving!
Virginia Franco — December 8, 2017 Follow @VAFrancoResumes — December 8, 2017 illustrade / Pixabay When it comes to preparing career marketing materials, from resumes to LinkedIn profiles, my goal is to always ensure the reader can connect the dots and answer the decision maker’s key question: “How can he/she help me?”As the owner of … Continue reading Finding it Hard to Translate Your Value? When it Comes to Resumes + LinkedIn, Follow These 3 Storytelling Rules
Rick Goodman — October 23, 2017 Follow @DrRickGoodman — October 23, 2017 komposita / Pixabay Every business goes through difficult seasons. Perhaps it’s due to sales drop-offs. It might even be due to the departure of a beloved team member. Or it may simply be the natural ebb and flow of morale. These … Continue reading Motivating Employees—Even During Hard Times
Amanda Abella — October 19, 2017 — October 19, 2017 punttim / Pixabay One of the biggest struggles I sometimes see among business owners is how hard they are on themselves. One technological glitch in a system or mistake in a sales call can cause them to berate themselves for days. Since confidence is a … Continue reading 3 Ways Business Owners Can Stop Being Hard on Themselves
Daniel Burrus — September 3, 2017 Follow @DanielBurrus — September 3, 2017 In speaking to audiences, I often point out my surprise at how little time we spend in business really thinking about the future. It’s easy to do when there are numerous tasks at hand. But, since it’s where we’re all going to be … Continue reading It’s Hard to Keep an Entire Company Aligned. A Shared Futureview Could Be the Answer
Jeff Bullas — August 4, 2017 — August 4, 2017 geralt / Pixabay Fixed mindsets irritate me. You know what I mean. Heard the conversations. We have always done it this way. It is just a fad. As we reinvent business and try to change, the foibles of the habitual human become evident. Calcified thinking. … Continue reading Want To Grow Your Business? 10 Hard Questions You Need To Ask
Mukesh Gupta — March 16, 2017 Follow @rmukeshgupta— March 16, 2017 Premise: Everywhere you go on the internet, there is one thing that is prevalent. No, I am not talking about Donald Trump, though he seems to be prevalent almost everywhere as well. I am referring to “Digital Transformation”. I have been reading about digital … Continue reading The Hard Thing About “Digital Transformation”
As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter. Scott Vaughan on February 8, 2017 I’m sitting around with a bunch of friends on a recent off-road trip. Nearly all have … Continue reading Why is marketing so dang hard?
Deep Patel — December 14, 2016 Follow @realdeeppatel— December 14, 2016 When you first step out into the world, when you try to build something for yourself, when you try to reach out to successful people, whenever you do something for the first time, period, you are going to run into obstacles. 72% of Generation … Continue reading 5 Hard Lessons Every Young Entrepreneur Needs to Learn
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline. Julie Joyce on November 9, 2016 at 1:00 pm Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of … Continue reading 9 hard truths about links
