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Tag Archives: Harm

‘Bad’ digital ad spending can harm the environment

As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory. Constantine von Hoffman on April 21, 2023 “Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media … Continue reading ‘Bad’ digital ad spending can harm the environment

Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry

Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry by Jerrid Grimm , Columnist, April 11, 2018 Say the words “ad blocker” to an advertiser or publisher and you can guarantee they will cringe. When Google announced its new built-in ad blocker for Chrome last year, it was no exception. The feature, which went … Continue reading Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry

Does Business Use of Social Media Do More Harm Than Good?

Graham Jones — April 28, 2017 Follow @grahamjones— April 28, 2017 You cannot move for advice on using social media. Almost everywhere you look these days someone (probably me) is sharing information about the power of social media, particularly for businesses – such as the Top 10 Social Media Tools. You can find case histories … Continue reading Does Business Use of Social Media Do More Harm Than Good?

How Misleading or Inaccurate Website Content Can Harm Your Business

Chris GlitheroJanuary 2, 2015 If you were running a high street store and you gave out inaccurate or misleading information on a regular basis, how long do you think your business would last? Why should the internet be any different? All too many businesses have a somewhat blasé approach to ensuring the integrity of their … Continue reading How Misleading or Inaccurate Website Content Can Harm Your Business