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Tag Archives: Harness

How marketers can harness the strengths of traditional and streaming TV

Uncover a balanced approach to linear and streaming TV in modern marketing campaigns. Nick Jankowski on June 27, 2024   The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities … Continue reading How marketers can harness the strengths of traditional and streaming TV

5 ways to harness AI in B2B content creation

Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success. Stephanie Trovato on May 26, 2023 Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. … Continue reading 5 ways to harness AI in B2B content creation

Harness Your Solo Business With These 4 Freelance Tools

Susan Gilbert December 14, 2021 Today I have some resources to help you improve the management of your solo business. It’s important to maximize your time when it comes to being a successful entrepreneur. These top tools will help you become more productive and ultimately profitable. Would you like to improve your schedule and productivity? … Continue reading Harness Your Solo Business With These 4 Freelance Tools

Harness the Power of Segmentation with Automated Follow-Ups

Karen Repoli September 2, 2021 The key to increasing your income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and down-sells. (For more information check out Forbe’s article, A Beginner’s Guide to Upselling and Cross-selling.) But what about … Continue reading Harness the Power of Segmentation with Automated Follow-Ups

5 Tweaks to Harness Business Purpose Through the Pandemic Fog

Patty Tucker August 18, 2020 Whether barely making payroll or busting at the seams with new demand (lucky you), business leaders are all surviving in a constant state of change and the fog of the unknown. Through the pandemic fog, all businesses need to motivate employees, attract customers, and communicate how and why they’re making … Continue reading 5 Tweaks to Harness Business Purpose Through the Pandemic Fog

How to Harness Your Company’s Emotional Energy

Claudette Rowley — March 28, 2019 Follow @RowleyClaudette — March 28, 2019 As HR professionals, engaging in dialogue that creates trust and connection, building great cultures, and bringing out the brilliance in people are top among our chief aims. To do so effectively, however, requires harnessing the emotional energy of an organization’s culture. When I … Continue reading How to Harness Your Company’s Emotional Energy