Uncover a balanced approach to linear and streaming TV in modern marketing campaigns. Nick Jankowski on June 27, 2024 The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities … Continue reading How marketers can harness the strengths of traditional and streaming TV
Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success. Stephanie Trovato on May 26, 2023 Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. … Continue reading 5 ways to harness AI in B2B content creation
By Herbert Lui June 05, 2022 One of the most difficult emotions to come to terms with is doubt. We dislike it so much that we’d choose to lie to ourselves and pretend. That’s the allure of faking it till you make it; in a sense, you’re making a promise against your … Continue reading 3 ways to harness your self doubt to improve your confidence and creativity
Susan Gilbert December 14, 2021 Today I have some resources to help you improve the management of your solo business. It’s important to maximize your time when it comes to being a successful entrepreneur. These top tools will help you become more productive and ultimately profitable. Would you like to improve your schedule and productivity? … Continue reading Harness Your Solo Business With These 4 Freelance Tools
Karen Repoli September 2, 2021 The key to increasing your income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and down-sells. (For more information check out Forbe’s article, A Beginner’s Guide to Upselling and Cross-selling.) But what about … Continue reading Harness the Power of Segmentation with Automated Follow-Ups
Achim Nowak March 17, 2021 Patience is the art of concealing your impatience. A favorite quote from Guy Kawasaki. May I add – instead of concealing, let us think channeling. Embracing. Harnessing. I don’t suggest the “I want it right-here-right-now impatience.” That is an easy sort of petulance. It may have gotten us what we … Continue reading 5 Ways To Harness Your Impatience
Patty Tucker August 18, 2020 Whether barely making payroll or busting at the seams with new demand (lucky you), business leaders are all surviving in a constant state of change and the fog of the unknown. Through the pandemic fog, all businesses need to motivate employees, attract customers, and communicate how and why they’re making … Continue reading 5 Tweaks to Harness Business Purpose Through the Pandemic Fog
Susan Gilbert — March 13, 2020 Today I have some resources to help you improve your time management for your solo business. It’s important to maximize your time when it comes to building a successful business. These top tools will help you become more productive and ultimately profitable. Would you like to improve your schedule? … Continue reading Harness Your Work Day With These 4 Business Tools
Hope Horner — December 11, 2019 Follow @hopehorner Video is a versatile marketing tool that businesses of all types and sizes can capitalize on. Think of the last video advertisement you saw. Maybe it was on TV during the commercial break of a football game, or perhaps it was on your computer or smartphone while … Continue reading How SMBs Can Harness the Power of Video
Claudette Rowley — March 28, 2019 Follow @RowleyClaudette — March 28, 2019 As HR professionals, engaging in dialogue that creates trust and connection, building great cultures, and bringing out the brilliance in people are top among our chief aims. To do so effectively, however, requires harnessing the emotional energy of an organization’s culture. When I … Continue reading How to Harness Your Company’s Emotional Energy
