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June 10, 2024 Why harnessing the power of generative AI begins with search As business leaders look for ways to optimize this game-changing technology in the future, they’re beginning to understand what’s possible today BY FastCo Works During the past year and a half, generative AI (GAI) has embedded itself in the fabric of everyday life. … Continue reading Why harnessing the power of generative AI begins with search
Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency. Jason Ippen on March 13, 2024 In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this … Continue reading Riding the AI tsunami: Harnessing creativity and efficiency in the digital age
The Science Behind A Winning Marketing Plan: Harnessing Data by JoAnne Gritter , August 23, 2023 Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected and analyzed requires constant revision to an organization’s best practices. Consider that as of 2012, 2.5 exabytes of data … Continue reading The Science Behind A Winning Marketing Plan: Harnessing Data
Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies Al Sefati / Aug 23, 2023 In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let’s delve into the realm of integrated search … Continue reading Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies
Philippe Guay — April 5, 2018 Follow @sendtonews — April 5, 2018 We were thrilled to read this recent article on Artificial Intelligence (AI). AI has been highly contested lately, and questions still surround its use. How are we harnessing it? Is it too dangerous? Will it be so disruptive that companies have to rethink … Continue reading Harnessing Artificial Intelligence for Video Integration Success
Bob Apollo — January 25, 2018 Follow @bobapollo — January 25, 2018 Sales opportunities can go so wrong in so many different ways. Sometimes, they go wrong due to events or circumstances that were genuinely unpredictable or completely beyond our control. Sometimes (more often than some sales people might care to admit) they go wrong … Continue reading Harnessing the Power of Hindsight…
Amanda Clark — July 10, 2017 Follow @GrammarChicInc — July 10, 2017 AlexanderStein / Pixabay One mistake that job seekers often make on their resumes is trying to cram in as much information as they can. They list every task they were responsible for or project they were even remotely involved in. While this can … Continue reading Harnessing Quality Over Quantity on Your Resume
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already. Greg Gifford on March 28, 2017 Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session … Continue reading Harnessing the power of online reviews
Lacy BoggsOctober 19, 2015 Let’s face it: blogging isn’t just about blogging any more. If your weekly blogging plan ends with publishing the blog post — and maybe sharing it to Facebook and Twitter — you’re no longer even keeping up with the competition. You’re falling way behind. Social media dominates the marketing conversation in … Continue reading Harnessing the Power of Microcontent for Your Blog
Neil Wood-MitchellFebruary 26, 2015 Word of mouth marketing is the original social media platform… or at least it should be. Good news travels fast, especially on social networks; the more positive the story, the more likely it’ll be shared. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of … Continue reading Harnessing the power of the Testimonial Video
