Tag Archives: hashing

Why the FTC’s stand on hashing is a wake-up call for digital advertisers

The FTC declares hashing isn’t a foolproof privacy measure. Here’s what this stance means for the industry’s future. Angelina Eng on August 23, 2024   On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that … Continue reading Why the FTC’s stand on hashing is a wake-up call for digital advertisers