by Larry Kim December 15, 2015December 15, 2015 AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.” This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of … Continue reading You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers
What really irks visitors about your website and what you can do to stop driving them away. “Should I stay or should I go?” It’s a decision that most visitors subconsciously make when landing on your website. The window to capture their interest is short-lived and impacted by various factors. What exactly can you do … Continue reading 6 Reasons Visitors Hate Your Website
Rachel Clapp MillerOctober 23, 2015 We’ve been in several conversations recently where the term social selling has been the focus. It’s not surprising that sales organizations are feverishly trying to equip their reps with the tools to communicate value and differentiation digitally. It’s a direct result of how we’re communicating. Research shows that leveraging social … Continue reading Why We Hate The Term Social Selling
Liz MurphyOctober 22, 2015 I consider myself to be a generally upbeat person, and I’d like to think my positive attitude is reflected in the blog posts I write. But it is currently a little before 7 p.m. on a Thursday night here at Quintain headquarters, and I’m floating in the hellacious purgatory that exists between my last task of … Continue reading Content Creation: 3 Reasons I Hate Your Business Blog
Scott BarnettOctober 19, 2015 It’s finally dawned on me why so many hyperlocal businesses hate Yelp and are so afraid of review sites in general. There was massive backlash against the new site Peeple, which was originally marketed as a “Yelp for individuals”. The objection is that people in general are not nice to other … Continue reading Peeple, and Why SMBs Hate Reviews
Margaret JacobySeptember 26, 2015 The performance review—it’s a good way to help people understand where they’re at, but at the same time, many employers do them so badly that everyone ends up hating them. Here are seven common blunders that we all hate. 1) Forced Grading Curves “I’m sorry, Betty, you work hard enough to … Continue reading 7 Things We All Hate About Performance Reviews
Annekathrin HaseSeptember 21, 2015 The use of emoticons (aka emoji) in our everyday life has increased significantly during the last decade. The growing popularity of the social media and the need to share every moment of our lives on the internet has led to the development of a variety of expressive means that can help … Continue reading Emoji: Hate Them or Love them, They Improve Your Company
Almost 70 percent who encountered one abandoned the visit completely. Greg Sterling on July 23, 2015 Very often smartphone users click a link to a mobile Web page and are confronted by a interstitial promotion asking them to download the publisher’s app. Users generally hate these takeovers, and they do almost nothing for the brand … Continue reading Google: Data Show Users Hate App-Promotion Interstitials
Miguel ConnerMay 21, 2015 Scrolling down Facebook. Your eye catches a headline. Index finger shakes. Click me! Click me! You keep scrolling down, assured of your hulking free will. Time is too important to be wasted. You scroll up and click it. Ahhh! That situation illustrates the power of headlines—especially in the social media era. … Continue reading 5 Facebook Headlines We Hate To Love
Megan TotkaApril 22, 2015 Tell me if this sounds familiar: You log into your laptop and type in the name of the car make and model you are interested in buying. When you log into Facebook five minutes later, an ad for that exact make and model pops up in the right rail. You look … Continue reading Do Consumers Love or Hate Personalized Messaging?
