Tag Archives: Having

Does having more women in VC circles lead to more funding for woman-led businesses? No, says new study

  June 29, 2024 Does having more women in VC circles lead to more funding for woman-led businesses? No, says new study Advocates for gender equity have long called for firms to have more female senior venture capitalists on their teams. BY The Conversation Venture capital plays an important role in helping new businesses get off … Continue reading Does having more women in VC circles lead to more funding for woman-led businesses? No, says new study

Why having a soundtrack at work could boost your productivity

May 09, 2024 Why having a soundtrack at work could boost your productivity Want to be more productive? It’s time to think more critically about your sound environment, says author and happiness expert Gretchen Rubin. BY Gretchen Rubin We’ve all read the familiar advice about how to boost our productivity. Make a to-do list. Set priorities. … Continue reading Why having a soundtrack at work could boost your productivity

3 tricks to having less unnecessary drama—and more healthy conflict—at work

By Elizabeth Grace Saunders January 11, 2024 It may seem counterintuitive, but a workplace devoid of conflict can be just as treacherous as a high-drama work environment. Without conflict, issues may go unaddressed and passive-aggressive behavior may mount. But when conflict tips over to drama, healthy tension can turn toxic. So how can you tell … Continue reading 3 tricks to having less unnecessary drama—and more healthy conflict—at work

Marketers are having problems with the GA4 user interface

We explore some legitimate complaints marketers have about the new Google Analytics UI. Nicola Agius on July 10, 2023 Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement — but it’s concerns over the UI that have been dominating the … Continue reading Marketers are having problems with the GA4 user interface

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse by Laurie Sullivan  @lauriesullivan, June 28, 2023 Buyer’s remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. While there are many different reasons people feel buyer’s remorse, 48% cited guilt for buying … Continue reading Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse

Only 25% of marketers report having all the data needed for personalization

Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts. Constantine von Hoffman on February 24, 2023 Only 25% of marketers say they have all the data they need to execute on their personalization strategy, according to a new report from marketing researchers Ascend2. Further, only 19% … Continue reading Only 25% of marketers report having all the data needed for personalization

Only 28% of B2B content marketers report having the technology they need

Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need