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Tag Archives: Headwinds

How to tune your GTM strategies to cope with budgetary headwinds

Budgeting

The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times. Anand Thaker on September 14, 2023 Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the … Continue reading How to tune your GTM strategies to cope with budgetary headwinds →

‘New Economy’ Brands First To Cut Back Due To Headwinds In Actual Economy

Economy

‘New Economy’ Brands First To Cut Back Due To Headwinds In Actual Economy by Joe Mandese  @mp_joemandese, July 8, 2022 The “new economy” advertising sector is the one feeling the biggest pinch from the trend of the general economy. That’s the consensus of a panel of ad industry experts queried by Wall Street securities analyst … Continue reading ‘New Economy’ Brands First To Cut Back Due To Headwinds In Actual Economy →

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