Health Care Ads Produce Patients by Jack Loechner , Staff Writer @mp_research, August 7, 2018 According to data released by Kantar Media from its 2018 MARS Consumer Health Study, US adults are increasingly looking for health information online, to the extent that half say the internet is the first source they go to when researching health … Continue reading Health Care Ads Produce Patients
Tag Archives: Health
Behavioral Targeting For Health Care Takes Twist To Prove ROI
Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI
The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. Amy Bishop on October 24, 2017 Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be … Continue reading The nitty-gritty paid search account health check: Part 2
The nitty-gritty paid search account health check: Part 1
Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. Amy Bishop on October 13, 2017 Maybe you’re looking for ways to improve your paid search account, or maybe you’re looking at your agency’s newest prospect with fresh … Continue reading The nitty-gritty paid search account health check: Part 1
SEO On-Site Health Check for Optimum Website Performance
Gareth Simpson — December 2, 2016 — December 2, 2016 Forget links for a second and focus on your website’s quality and health. Are the keywords, images, URLs and menu structure optimized to maximum effect? What other on-page factors should you be prioritizing for a really healthy webpage? Here are the key on-page SEO techniques … Continue reading SEO On-Site Health Check for Optimum Website Performance
What’s the Google AdWords Health Score and how is it different from existing tools?
AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. Larry Kim on September 26, 2016 Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, … Continue reading What’s the Google AdWords Health Score and how is it different from existing tools?
How To Increase Subscribers to Your Health Care Blog
by Roman Kniahynyckyj Follow @kniahynyckyjAugust 9, 2016 Whether people are researching health-related information for themselves, their children, spouses, patients, pals or caregiver clients, the bottom line is people are certainly searching. An additional crowd of visitors can come from current and potential patients already online emailing doctors, logging into patient portals and otherwise taking advantage … Continue reading How To Increase Subscribers to Your Health Care Blog
15 Quick Ways to Check The Health of Your SEO Program
By Lyena Solomon|2016-01-28T07:54:13+00:00January 28th, 2016|SEO|0 Comments If you are running an SEO program, you are in for a long haul. Sometimes, it takes from 6 months to a year to see a slight improvement in online visibility attributable to SEO efforts. You do not need to wait a year or longer to understand if … Continue reading 15 Quick Ways to Check The Health of Your SEO Program
On-Page SEO Health Audit – The Crucial Checklist
Alexander KeslerSeptember 23, 2015 Our work for clients involves a lot of website building and optimization, and we’re constantly finding that we repeat many of the same tasks whenever we get our hands on a new website. Many of the optimizations we perform come down to the fact that Google (and search engines in general) has … Continue reading On-Page SEO Health Audit – The Crucial Checklist
The Secret to Your Company’s Financial Health
Brian SutterSeptember 8, 2015 When a business grows, a lot of small business owners feel pressured to keep their focus on the day-to-day challenges of the business, which means seemingly mundane tasks, like inventory management, gets push aside. While counting inventory and restocking shelves might not seem like it should be a top priority, not making … Continue reading The Secret to Your Company’s Financial Health
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