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Tom Whatley October 12, 2021 “You have to spend money to make money.” This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal. That’s why Customer … Continue reading How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
Caitlin Nobes May 20, 2021 What makes a company a great place to work? Is it the perks? The location? Maybe the compensation? Ultimately, the key to creating and sustaining a high-performing organization is establishing a healthy work environment. Businesses that prioritize long-term success must show that they care about their employees, whether their team … Continue reading 7 Great Ways to Create a Healthy Work Environment
Peter Weng July 16, 2020 This covers the value of awareness and is the first of a four-part blog series on mental well-being In the midst of a heated senior management meeting (July 19, 2020) on budget cuts, I noticed I was becoming agitated and frustrated at the resistance to budget cuts being expressed in … Continue reading Awareness: The Key to Healthy Teams
Syed Balkhi — March 19, 2020 Working from home is convenient, and for some, a regular part of their lives. It’s easy to do with an on-site, physical office, but for those who lead remote workforces like me, how can you support your employee’s health and wellness from afar? Wellness programs can make work more … Continue reading 4 Simple Ways to Keep Your Remote Workforce Healthy and Productive
It’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders. Stacey Ackerman on March 9, 2020 A lot of marketers find themselves in the position of being an order taker with their internal stakeholders who have lost sight of the value we bring to the table. With agile marketing, we can … Continue reading Create a healthy partnership with your internal teams using agile marketing
Chris Biscuiti — February 22, 2020 For many people, it is easy to get stuck in the same daily routine where you wake up, go to work, come home, and go to bed. Of course, there is so much more that goes into your day, but how much of that time do you actually allocate … Continue reading How to Find a Healthy Outlet Away from Work That Improves Work Life Balance
Dan Moyle — October 14, 2019 Follow @danmoyle Go ahead and ask yourself: How does my website perform for my business?Does my website actually generate revenue?Is my website drain on expenses? If you don’t have the answers to these questions, you may need a checkup. Find out the health of your website (and your marketing … Continue reading 6 Ways to Tell if Your Website is Healthy or Terminal
Meg Manke — February 18, 2019 Follow @meg_manke — February 18, 2019 Today, strong leaders understand the importance of company culture. They’ve seen firsthand the devastation caused by weak or misdirected culture. They’ve witnessed a drop-in accountability and the rise of two-hour lunch breaks, the communication breakdowns and resulting frustration, and the massive hit corporate … Continue reading Measuring a Healthy Company Culture
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated … Continue reading How to keep PPC accounts healthy when using automation
Nolan Godfrey — December 26, 2018 — December 26, 2018 PublicDomainPictures / Pixabay Most people know that having a regular physical and wellness check-up with your physician can not only resolve health challenges but also proactively identify risk areas for you to watch out for.. I have a great physician – and that has certainly … Continue reading The 4 Vital Signs of a Healthy Organization
