June 29, 2024 Verizon’s new CMO Leslie Berland wants to make sure you can hear the brand now When Verizon’s former chief marketing officer, Diego Scotti, left the company last May after almost nine years, the company needed to find a marketer who could match his penchant for big creative swings, but also allow the … Continue reading Verizon’s new CMO Leslie Berland wants to make sure you can hear the brand now
The Supreme Court will hear case on government’s contacts with social media companies A lower court order preventing Biden officials from talking to social media companies will remain on hold, for now. Karissa Bell Sat, Oct 21, 2023 MANDEL NGAN via Getty Images As expected, the Supreme Court will weigh in on a controversial … Continue reading The Supreme Court will hear case on government’s contacts with social media companies
By Issie Lapowsky September 29, 2023 The Supreme Court on Friday agreed to hear two cases that stand to have sweeping consequences on First Amendment rights of online platforms and their ability to moderate content. The cases—NetChoice v. Paxton and Moody v. NetChoice—challenge the constitutionality of two separate laws passed in Florida and Texas, … Continue reading The Supreme Court agrees to hear content moderation cases that could reshape social media
OpenAI Says ChatGPT Can Now See, Hear, And Speak by Laurie Sullivan , Staff Writer @lauriesullivan, September 25, 2023 Speech, voice, and vision features that OpenAI announced Monday in its ChatGPT move the technology to a conversational interface that advertising agencies and companies can build into their own platforms. The voice capability — which supports the … Continue reading OpenAI Says ChatGPT Can Now See, Hear, And Speak
By Connie Lin May 17, 2022 When a high-profile sociopolitical issue erupts on the national stage—whether it’s Russia’s invasion of Ukraine, Florida’s Don’t Say Gay bill, or the Black Lives Matter movement—it often cues brand theatrics. And sometimes, that can feel like a tired performance. In today’s social media landscape, companies have fielded criticism … Continue reading Actually, Americans do want to hear what brands have to say about reproductive rights
Sahail Ashraf July 21, 2021 If you have just started with social media marketing, you need to know the buzzwords that matter. We go through a list of essential buzzwords for 2021 and beyond. It’s not easy when you’re new. In social media marketing it’s even tougher, because it is one of those areas where … Continue reading New to Social Media? Here Are the Top Buzzwords You’ll Hear
Here’s what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed. Stacey Ackerman on October 14, 2020 While your marketing team may be all jazzed up about agile, your CMO may need a little more … Continue reading What your CMO needs to hear about agile marketing
Data shows positive audience response to inbound and outbound marketing, but response to sales emails lagged. Kim Davis on July 8, 2020 HubSpot this week provided extensive insights into the effects of COVID-19 on digital businesses by aggregating second-quarter data from its 70,000-plus customer base. The data confirmed: A notable growth in web traffic (18% … Continue reading How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Bob Van Rossum — June 5, 2018 Follow @BobVR — June 5, 2018 It’s been weeks since you’ve applied for that job you’ve always wanted, and now you’re waiting for any sort of contact back. Looking for a job is a job in itself, and one of the biggest things that brings down morale during … Continue reading Top Reasons Marketers Never Hear Back After Applying for a Job
Voice: When Is It Okay To Hear An Ad? by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2017 Voice is the new user interface and search tool, but it’s also a source of revenue for brands. But the software that makes these hardware assistants function does not always work. Eighty-five percent of respondents to … Continue reading Voice: When Is It Okay To Hear An Ad?
