Chris Pitt — January 4, 2018 Follow @Pitty_C — January 4, 2018 Pexels / Pixabay Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We … Continue reading PPC and SEO: A Match Made In Heaven
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions. Julian Connors on October 7, 2016 It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final … Continue reading PPC + SEO = match made in marketing heaven
by Keith Reinhardt Follow @FreshAddressSeptember 30, 2016 How much are you willing to pay for a qualified lead? Whether it’s $ 5 or $ 500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process. That step is email validation and hygiene. Here’s how ignoring it … Continue reading SEM + Email Hygiene: A Match Made in (Lead Gen) Heaven
by Brandon Gains Follow @brandongainsAugust 8, 2016 Not all forms of marketing are created equal. Certain channels for SaaS can build a flywheel effect for your company where they organically add new customers every month for your service. SaaS referral marketing is one of these organic channels that we’ve seen Dropbox, Evernote and Typeform use … Continue reading SaaS Referral Marketing – A Match Made in Heaven
by Gina BottiAugust 7, 2016 We live in a technology-driven world and it’s gone mobile. As digital marketers, we’re very familiar with the mantra that our marketing campaigns need to be optimized for mobile on every digital channel, from search to social to our website. It’s a valid notion considering we’ve surpassed the mobile tipping … Continue reading Your Facebook Advertising Has a New Match Made in Heaven
Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management platforms (DMPs) with tag management is the key to achieving that goal. L. Erik Bratt on April 6, 2016 If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous … Continue reading Tag management systems and DMPs — a match made in heaven?
