Tag Archives: Heavily

Publicis Groupe invests heavily in AI capabilities

CoreAI will bring artificial intelligence to a wide range of the group’s activities Kim Davis on January 26, 2024 Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. This builds on the boosting of its digital commerce and data … Continue reading Publicis Groupe invests heavily in AI capabilities →

75% of marketers still rely heavily on third-party cookies

Cookieless Targeting

45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies. Chris Wood on March 9, 2023 Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe … Continue reading 75% of marketers still rely heavily on third-party cookies →

Brands are betting heavily on CTV advertising

CTV Advertisement

It’s almost unanimous. 98% of brands believe Connected TV advertising will be bigger than mobile in the next two to three years. Kim Davis on October 27, 2022 No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics … Continue reading Brands are betting heavily on CTV advertising →

9 Reasons Why You Should Invest Heavily and Early in Hiring

Effective Hiring

Peter Daisyme — November 7, 2019 Hiring is one of the most challenging, but important aspects of running a business. A job-well-done takes significant time, thought, and energy. It pays large dividends, though, to have a strong recruitment process. That’s why it’s important to Invest heavily and early in hiring. The best companies are able … Continue reading 9 Reasons Why You Should Invest Heavily and Early in Hiring →

4 Factors That Heavily Affect a Link’s Value

SEO Linking

by Lucas Miller November 29, 2015 Follow @EchelonCopyNovember 29, 2015 Regardless of whether you’re new to SEO or have been following the modern marketing technique since it first came about with the launch of various search engines in the early 90s, one constant remains firm: SEO is an adaptive industry. Yup, things are always changing, … Continue reading 4 Factors That Heavily Affect a Link’s Value →