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CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing? Mike Pastore on April 3, 2025 Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing … Continue reading This is what your CMO is facing. How can you help?
A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. Dan Harris on April 2, 2025 Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible … Continue reading Why your marketing isn’t working — and how an audit can help fix it
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders. Mike Pastore on April 2, 2025 There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As … Continue reading 5 ways to help your B2B organization succeed with AI agents
March 13, 2025 How you can help save declining butterflies BY The Conversation If the joy of seeing butterflies seems increasingly rare these days, it isn’t your imagination. From 2000 to 2020, the number of butterflies fell by 22% across the continental United States. That’s 1 in 5 butterflies lost. The findings are from an analysis … Continue reading How you can help save declining butterflies
March 09, 2025 The American Dream is in crisis—but creativity could help BY Kc Ifeanyi It’s hard to imagine any industry not having to contend with the deepening sociopolitical division in America—brand marketing included. McCann’s intelligence unit Truth Central creates studies on what their clients are grappling with including data privacy, wellness, and Gen Z. And … Continue reading The American Dream is in crisis—but creativity could help
March 03, 2025 Stress hijacks our ability to make good decisions. Here’s how leaders can help BY Rachel Montañez In today’s high-stakes business environment, stress isn’t just an individual challenge—it’s a force that shapes careers and organizations. The U.S. Department of Labor finds that 83% of workers suffer from work-related stress, and 54% say that work … Continue reading Stress hijacks our ability to make good decisions. Here’s how leaders can help
February 15, 2025 Budgeting is easy if you approach it like you’re doing laundry The process of budgeting may be simple, but it’s far from easy. If you’ve struggled to create and maintain a working budget, these guidelines can help you get a handle on your money. BY Emily Guy Birken Years ago, I asked my … Continue reading Need some help with budgeting? Start by answering these 4 simple questions
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. Constantine von Hoffman on February 6, 2025 Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers … Continue reading Smarter attribution strategies to help B2B marketers prove campaign value
January 18, 2025 3 tips to help you jump-start your personal savings account Building up a savings habit has a lot in common with flossing your teeth: You don’t do it as often as the experts recommend, and it can have an outsize effect on your (financial) health. BY Emily Guy Birken Nobody enjoys living paycheck … Continue reading 3 tips to help you jump-start your personal savings account
January 13, 2025 Forget faking enthusiasm. These 9 tactics will help you really engage with your work If you’re wondering how to maintain professionalism without the pretense, these executive insights will help you explore your options instead of faking it. BY Featured Have you ever had a job where you had to “fake it ’til you … Continue reading Forget faking enthusiasm. These 9 tactics will help you really engage with your work
