Ruud Hein | February 12th, 2024 Google’s helpful content update marked a significant step in the search giant’s ongoing effort to ensure that users are met with high-quality, informative content in their search results. At the heart of this update is a commitment to rewarding content creators who put user needs and genuine information first, … Continue reading Use Google’s Helpful Content Patents As Content Creation Playbook
By Chris Morris February 10, 2024 Valentine’s Day is confusing enough for us humans. Imagine how confounding it might be for a machine. While generative AI is designed to continually get smarter, romance is not something for which there’s a definitive course of study. So as Valentine’s Day approaches, we got curious: What have … Continue reading I asked AI chatbots to plan a Valentine’s Day date. They were surprisingly helpful
Ruud Hein | February 12th, 2024 Google’s helpful content update marked a significant step in the search giant’s ongoing effort to ensure that users are met with high-quality, informative content in their search results. At the heart of this update is a commitment to rewarding content creators who put user needs and genuine information first, … Continue reading Use Google’s Helpful Content Patents As Content Creation Playbook
Erika Taylor Montgomery January 17, 2022 Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media platforms. Companies can work with influencers to build name recognition and brand … Continue reading Helpful Tips For Choosing The Perfect Social Media Influencer For Your Brand
Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling
Achim Nowak January 26, 2021 I hit the button. Linda was a social media friend, not a close one, and I stumbled on a post of hers. Linda can’t really believe this, I thought to myself (I’m giving you the cleaned-up version of my thoughts here). The more I read, the more I felt rage … Continue reading 3 Helpful Ways to Manage Your Emotional Triggers
Matt Thomas September 4, 2020 In the past few years, the integration of artificial intelligence in the human resources space has improved HR practices by helping teams analyze, predict and diagnose issues and inform better decision making. AI has had the strongest influence in hiring and recruiting efforts: In fact, 96% of senior HR professionals … Continue reading AI and Talent Acquisition: Helpful or a Hindrance?
Elisa Ciarametaro — April 20, 2020 We are dealing with a rapidly changing business environment today. How we live and work is being redefined and refocused. We recently shared ways to help you solidify your target market, change your short term target market focus, and gave you food for thought for future target markets. Still, … Continue reading How to Deal with Rapid Change: Be Human and Helpful
Dave Brock — April 16, 2020 There’s a certain feeling of helplessness we each feel as we look at the current global health crisis, things happening in our companies, in our communities, even with our families. We are all facing things few of us, individually or organizationally, have ever faced. We each are struggling to … Continue reading Moving From Helpless to Helpful
Marlee Stein — February 22, 2020 Social media platforms have become a necessity in marketing plans for companies across the globe. We are living in a digitally fuelled and visually infused society, where connections are being made purely online. If you haven’t already established a social presence, it’s easy to understand how and why you … Continue reading Improve your Instagram Profile With These 6 Helpful Tips
