Tag Archives: Helpful

AI-powered surveys: Hyped or helpful?

Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here’s how they really work. Mark Szabo on April 17, 2019 For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those, exactly? They’re surveys that use machine learning to engage with respondents … Continue reading AI-powered surveys: Hyped or helpful?

Make Your Display ROI Soar: 5 Helpful Ways to Use Phone Calls

Katherine Buchholz — June 19, 2017 — June 19, 2017 As spending on display advertising skyrockets, marketers face tremendous pressure to prove and optimize their return on investment (ROI). Yet more and more are finding the secret weapon to success: the phone call. The low ROI marketers perceive with their display advertising is often tied … Continue reading Make Your Display ROI Soar: 5 Helpful Ways to Use Phone Calls

Host a Successful Team Building Event with These Helpful Ideas

Justin Kemp — January 11, 2017 — January 11, 2017 Team building exercises and events are a great way to promote employee cooperation, enhance job satisfaction, and increase overall workforce performance. However, to be successful, an event needs to be planned properly with the wants and needs of the entire team in mind. An event … Continue reading Host a Successful Team Building Event with These Helpful Ideas

LinkedIn: A Helpful Tool or a Time-Soaking Distraction? (Part 3 of 3) Time to Get Serious?

James Potter — December 22, 2016 Follow @thelinkedinman— December 22, 2016 In our previous blog in this series (found here) we looked at how relevant LinkedIn is to you by demonstrating that there are sufficient people on LinkedIn who could make great clients. Now LinkedIn isn’t just all about sales, it works on many other … Continue reading LinkedIn: A Helpful Tool or a Time-Soaking Distraction? (Part 3 of 3) Time to Get Serious?