Evelyn Timson — June 19, 2017 Follow @Aspect_FandV— June 19, 2017 Today’s digitally savvy new media consumers are voracious consumers of content. But this voracity has evolved over the years to become more refined and discerning in appetite. Just as the proliferation of coffee shops has seen us become coffee connoisseurs, so too has the … Continue reading The Help-Hub-Hero Approach to Video Content Strategy
By Evelyn Timson October 17th, 2016 No company can establish a sustainable online presence with big budget advertising alone. Content marketing to the YouTube generation requires acting like a YouTuber, an expert, and an advertiser. What’s needed in other words, is a multi-tiered approach. The Help Hub Hero approach to video marketing is such a strategy. … Continue reading The Help-Hub-Hero Approach To Video Marketing
