By Michael Grothaus July 29, 2022 If you’re an investor in tech stocks, this week has been rocky—and that rockiness continued on from the week prior, too. Until (August 12, 2022) it seemed as if most tech stocks were doomed. A brief recap: Snap (SNAP): Last Thursday, the Snapchat maker missed on EPS and … Continue reading Amazon and Apple stocks rise, helping Big Tech’s mixed earnings week close on a positive note
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Pamela Parker on June 3, 2022 Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $ 4.5 billion in 2020 to … Continue reading What is email marketing and how are platforms helping brands succeed?
By Tarun Galagali and Rem Koning April 09, 2022 When people of color burn out in the workplace, they often focus on the immediate factors: a challenging relationship with a manager; unpredictable hours that complicate work-life balance; and perhaps, if they’re feeling safe in sharing, the biases and aggression that are all too pervasive … Continue reading Helping BIPOC employees fight burnout and find community
Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering. Jacqueline Dooley on April 18, 2022 Image provided by Mohala. “Most eyewear in the world is one size fits all,” explained Mohala founder Ashley Johnson. “It’s leaving out women who have different nose bridges, face … Continue reading How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients. Chris Wood on January 21, 2022 The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform … Continue reading How are digital agencies helping marketers transform in 2022?
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships. Pamela Parker on October 14, 2021 Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This … Continue reading What is customer journey analytics and how are these tools helping marketers?
Ejiofor Francis June 14, 2021 Blockchain technology is revolutionary and its ubiquitous application across industries is mind-blowing. While it seems too early to categorize it as the ‘alpha’ solution to many existing industrial security and trust challenges, it’s great to know that blockchain technology is surely growing and its application is entering the realm of … Continue reading How Blockchain Technology Is Helping Small and Big Businesses to Grow Better
Achim Nowak April 2, 2021 Nobody likes a boss that micromanages. Sweeping statement, I know, but one I am comfortable making. If you have ever worked for a boss who line-edits your written communications or fine-combs your Powerpoint presentations, you know. If you are the leader of a sizeable team, I feel for you. Taking … Continue reading The Fine Line Between Helping and Micromanaging
Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke by Charlene Weisler , Op-Ed Contributor, (February 02, 2021) Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during … Continue reading Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke
Barry Roos January 2, 2021 I recently had a few cases where I had the opportunity to charge for services and projects clients were looking to get done. In each case I had a choice to make. I’d like to think I did the right thing in all 3, though some would disagree. Here are … Continue reading Helping Others Helps Your Business
