Watch three back-to-back Summer Game Fest shows here starting at 12PM ET Kris Holt @krisholt Another busy day of Summer Game Fest events is upon us, with the Wholesome Direct, Future Games Show and OTK Games Expo streams running back to back. You’ll be able to watch everything right here starting at 12PM … Continue reading Watch three back-to-back Summer Game Fest shows
The HALO Effect: Is Cross-Media Measurement Here? by Maarten Albarda , Featured Contributor, May 26, 2023 A few weeks ago, I attended the ARF conference in New York, which I wrote about here. During the conference, executives from various platforms and a few walled gardens shared their points of view on the joint industry committee … Continue reading The HALO Effect: Is Cross-Media Measurement Here?
“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. Kath Pay on May 15, 2023 I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) … Continue reading Beyond ‘click here:’ 4 rules for better email CTAs
By Aytekin Tank March 23, 2023 The last several years have turned the conventions of modern work upside down. From the remote work revolution to once-in-a-generation technological leaps, many leaders have struggled to keep up with this high-speed change—especially if they manage global teams. I know these challenges firsthand. When I started … Continue reading It’s not easy to keep remote teams connected. Here are 5 tricks to help bridge the distance
By Sam Becker March 08, 2023 We’ve heard about how artificial intelligence would change the world for years. But recently, we’re starting to see AI actually implemented into our everyday lives—be it to unlock our smartphones with face recognition or generate new visual or written content using tools like OpenAI’s ChatGPT. While … Continue reading Did AI write that press release? Stagwell’s Taylor is here to punch up your PR pitches
Is your organization ready for automation? We have your checklist for success. Fluency on February 21, 2023 The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such … Continue reading Digital advertising automation is here: Are you ready? by Fluency
Jessica Conditt @JessConditt The best thing I can say about Halo: Infinite is that it gets better as it goes. The single-player campaign starts out as a basic first-person shooter dripping in nostalgia juice, and it ends up as a rudimentary open-world shooter swimming in sci-fi tropes, starring everyone’s favorite emotionless space soldier and his … Continue reading Halo developer says franchise is ‘here to stay’ after studio ‘hit hard’ by Microsoft layoffs
By Vetri Vellore January 19, 2023 A new year means new personal and professional goals. 2023 is here, and it’s a natural time to reflect on what defines you as a leader—what’s working and what’s not. The best gift you can give your business and team as we move into 2023 is clarity on … Continue reading Managers have productivity paranoia. Here are 5 steps to better align your team
By Sankaet Pathak December 23, 2022 With the rise of fintech companies and banking-as-a-service platforms, growing cellular capabilities, and evolving consumer sentiments and needs, we find ourselves on the precipice of a banking revolution. According to findings from Zion Market Research, as of August 2022, the global fintech-as-a-service platform market size is predicted to grow around … Continue reading Here are the 4 ways banking will evolve in the next decade
By Chris Morris November 03, 2022 It’s kind of hard to believe, but Elon Musk has owned Twitter for just one week. He certainly has had an impact, though. In terms of outward-facing changes, not a lot has happened yet, but Musk has issued a series of orders to employees that could result in … Continue reading A week of Musk mayhem: Here are all the Twitter changes since Elon took over
