By Michel Koopman January 05, 2024 The sophisticated and often nuanced manner in which leaders communicate is pivotal in forging or fracturing relationships with employees, colleagues, and stakeholders. As a Dutch-American CEO and founder, I’ve painstakingly navigated the intricacies of direct and transparent communication, learning to intricately balance forthrightness with empathy. The Dutch are … Continue reading I’m not rude, just direct. Here’s how I learned to communicate with care
By Brian Honigman January 06, 2024 You’re not taught in school that being a freelancer is even an option to consider. As a result, it’s a less clearly defined career trajectory. A common misconception with freelance is that it’s primarily a stopgap for professionals to leverage in between full-time roles or a side hustle … Continue reading Going freelance full time in 2024? Here’s how to make it work
By Sam Smith January 08, 2024 When you’re in the middle of a difficult period, and thinking about how you’re going to get through it, you still have to keep the people around you motivated. As a leader, you can’t personally give everyone energy all day, every day. Even when you have a high-energy … Continue reading Energized teams are key to success. Here’s how to rev them up
AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said aimClear, Friday, December 16, 2022 ChatGPT is all the rage. This latest evolution of artificial chat intelligence has some marketers worried about their jobs. Output from ChatGPT ranges from extraordinary to equivocating, self-admittedly incorrect, and fluent bullsh*t. The AI-infused output is characteristically … Continue reading AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said
Brands May Have An App For That, But Here’s Why Consumers Don’t Use It by Laurie Sullivan , Staff Writer @lauriesullivan, March 8, 2022 Brands developed apps to fit consumer needs, complete sales, cement deeper loyalty and create engagement. But what is the value of the apps and how do they help with conversions and connections … Continue reading Brands May Have An App For That, But Here’s Why Consumers Don’t Use It
Can’t Find Time For Marketing Creativity? Here’s What to Do by Drew McLellan , February 1, 2022 Outcomes matter, but many industries, including marketing, still think about hours worked when it comes to performance success. This poses a problem. According to research from Iceland, working fewer hours doesn’t affect productivity. And after the transition to … Continue reading Can’t Find Time For Marketing Creativity? Here’s What to Do
