Tag Archives: Hidden

Why marketers must combat the hidden threat of MFA sites

Website Security

Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend. Angelina Eng on August 5, 2024     In digital advertising, a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely … Continue reading Why marketers must combat the hidden threat of MFA sites →

Ethical marketing in the age of hidden fees and deceptive pricing

Marketing Ethics

Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections. Jay Mandel on March 22, 2024 Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us … Continue reading Ethical marketing in the age of hidden fees and deceptive pricing →

Crypto drainer hidden in social media and browser ads steals $58 million

Cryptocurrencies

Crypto drainer hidden in social media and browser ads steals $58 million Brian-Damien Morgan / Last Updated: Dec 22, 2023   Over $ 58 million has been stolen via fraudulent Google and X ads in nine months. The wallet draining service is named ‘Ms Drainer.’ Scammers use Google Ads to present fake versions of popular … Continue reading Crypto drainer hidden in social media and browser ads steals $58 million →

The greatest hidden cost to marketing success: Ineffective communication

Cost Management

Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Grammarly on September 23, 2021   Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels … Continue reading The greatest hidden cost to marketing success: Ineffective communication →

The Hidden Language of Personal Power, Part 2

Personal Professionality

Achim Nowak August 31, 2021 Part 1 Dawn Denvir was the Head of Organizational Learning and Development at UNICEF. Her comment taps into a powerful conundrum. Really, why would anyone resent genuine expertise? Expertise is a potent source of personal power. When deployed with a clear-eyed understanding of social context, it has the potential to … Continue reading The Hidden Language of Personal Power, Part 2 →

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