Gene Sobolev — January 2, 2017 Follow @GeneSobolev— January 2, 2017 “You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task. Most professionals use tools such as Mention, SproutSocial or Hootsuite to monitor and analyze … Continue reading How to Use Built-In Social Media Analytics to Uncover Hidden Insights
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. Andreas Reiffen on November 3, 2016 In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do … Continue reading Uncover hidden potential in your paid search and shopping campaigns
by John Nemo Follow @JohnNemoPROctober 8, 2016 It can happen at any moment, and if you’re not aware and prepared, it can devastate your business and marketing efforts as a result. Without warning, I recently saw a Facebook Fan Page I’d built and leveraged for several years removed and deleted. During the chaotic experience, I … Continue reading The Hidden Danger with Social Media Marketing (and How to Avoid it)
by Kevin George Follow @imkevin_monkSeptember 21, 2016 This world loves its choices. From clothes to cars, finding food to finding love and even from Instagram filter to Ice cream flavor, everyone is spoilt with choices. What better way to transcend that feeling into your email with some interactivity. Monks introduce you to two different interactive … Continue reading Sliders and Rotating Banners in Emails – Unravelling Hidden Opportunities
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Todd Saunders on September 21, 2016 We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work … Continue reading The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
by Darnelle O’Brien August 1, 2016 Follow @thekissagencyAugust 1, 2016 Are you running a Google Adwords campaign but not quite sure where your budget goes? Your settings could be costing you money. Check out these 5 settings to save your Google budget from waste. 1. Campaign Type 2. Networks 3. Location 4. Delivery Method 5. … Continue reading 5 Hidden Settings That Are Blowing Your Google AdWords budget
by Dennis Yu April 22, 2016 Follow @dennisyuApril 22, 2016 We’ve seen so many companies who are competent at traditional PPC get destroyed when trying to do Facebook advertising. Let’s cover the most common mistakes and how to solve them: Keywords are not interests: You have keywords on Google versus interests on Facebook. In the … Continue reading 7 Hidden Reasons Why Companies Fail at Facebook Advertising
by Justin Wong March 4, 2016 Follow @CurvecommsMarch 4, 2016 There’s a lot more to Facebook that meets the eye. Even though Facebook is by far the most popular social network in the world, there are lots of hidden customizations, settings, and features many people aren’t aware of. Note that these won’t be very useful … Continue reading 4 Hidden Facebook Features You Didn’t Know Existed
by Virginia Franco February 8, 2016 Follow @VAFrancoResumesFebruary 8, 2016 It’s been said before – if you want to land a job FAST start networking. Networking yields a much higher ROI on your job search than the alternative – competing against hundreds for jobs online. But what if your network is lacking in terms of … Continue reading Tap Into LinkedIn’s 4 Hidden Gems & Maximize Your Job Search ROI
by Annemarie Walkling December 12, 2015December 12, 2015 It’s good to talk. It’s great to web and video conference. And it’s even better to conference in a new and interesting way. Especially when you’re trying to show how dynamic and exciting your company is to work for. So if HR’s your thing, check out these … Continue reading 10 Hidden Advantages of Web and Video Conferencing in Creating a Contented Workforce
