by Renee Shupe December 4, 2015 Follow @reneeshupeDecember 4, 2015 The scale of attacks on websites and blogs worldwide is increasing on a daily basis, and it’s only going to get worse. You can safely assume that if you haven’t been hacked yet, then it’s only a matter of time. On March 11, 2014, technology … Continue reading How To Make Your Blog Hidden To Hackers
Larry KimOctober 26, 2015 Facebook Ads, once pretty universally panned as low quality and lacking in intent, has exploded into an online advertising powerhouse in recent years. New features are being tested and launched regularly, and the Facebook Ads Manager itself just had an overhaul. In fact, Facebook Ads is becoming a bit like AdWords, … Continue reading Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know
Eric DouglasSeptember 19, 2015 One of the biggest reasons that big initiatives fail is because people have failed to assess the hidden costs of change. The benefits of pursuing a given course – launching a new product, or expanding into new territory – may be outweighed by hidden costs that certain motivate people to cling to the … Continue reading The Hidden Costs Of Change
Tim AshSeptember 14, 2015 If you’re in online marketing, you always have pages to fix. The problem is, you’re not always working on the pages that are most likely to move the needle. Unless what needs fixing is your home page, you’re almost never working on the most important pages – the ones that you … Continue reading Using the Hidden Google Analytics Feature to Find Pages You Need to Fix
Russell ShrivesAugust 14, 2015 When business people start small businesses, waste disposal and management is usually at the bottom of the list of priorities. But, all businesses make garbage and it has to go somewhere. So, where does it go on trash night? Here’s how to be more efficient and save money. Have A Waste Management … Continue reading Waste Disposal And Management: Controlling This Hidden Cost For Small Businesses
Dennis YuJune 2, 2015 It’s not lack of skill, resources, being too busy, or having a mean boss.But first, a story. The first time I played golf was with my boss in a foursome. I had never played before, but when asked if I wanted to come, I blurted out “yes”. I had 48 hours to find … Continue reading The Hidden Reason Why You Are Failing
Maddy OsmanMay 30, 2015 Businesses that use Facebook Ads might be surprised at how little use they are making of their available targeting capability. Facebook ad targeting can be somewhat deceptive. They feature “interest-based” targeting, with which they can hone in on a discrete audience based on that audience’s pre-expressed preferences. If you sell baby … Continue reading Increase Lead Traffic: 6 Hidden Facebook Ad Targeting Gems
Jordan ConApril 23, 2015 Ever wonder how certain pieces of content reach millions of eyeballs? How content spreads on the Internet? For social marketers, quantifying the value of content spreading beyond the initial post is a major challenge. Most social analytics platforms focus on the first generation of engagement. That’s measuring what happens to the … Continue reading Uncovering The Hidden Marketing Power Of Social Media
Denise ChanApril 8, 2015 In a recent survey of 300 international marketers, we learned that German companies use transactional emails slightly more than other countries. From anecdotal experience, Germany also sees higher opens and click-through rates than do their counterparts in other countries. In fact, transactional emails drive higher revenue than do marketing emails. However, … Continue reading The Hidden Value Of Transactional Emails
Carol StephenMarch 5, 2015 Five Hidden Benefits of Listening Coming up with content 24×7 gets old really fast. But what if there were some other way than blasting out your own content all day long? Something easier, some way you could get your stream filled with content without being in complete broadcast mode all the … Continue reading Five Hidden Benefits of Listening (DD)
