Tag Archives: High

Brand loyalty remains high at 89%, driven by product and price rather than service

However, loyalty may be as much a function of inertia as anything else. Greg Sterling on November 26, 2019 Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; … Continue reading Brand loyalty remains high at 89%, driven by product and price rather than service

How You Create High Converting Facebook Personalized Video Ads

Ana Gotter — November 20, 2019 Follow @ana_gotter Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories … Continue reading How You Create High Converting Facebook Personalized Video Ads

6 Tips for Managers Who Want to Build High Impact, Happy Teams and Thriving Organizations

Sarah Deane — September 13, 2019 Follow @effectUX — September 13, 2019 The leadership gap continues to plague organizations globally, with the average organization losing over $ 1 million per year, and experiencing lower levels of productivity and engagement, due to less-than-optimal leadership practices. The impact is being felt at all levels with a high … Continue reading 6 Tips for Managers Who Want to Build High Impact, Happy Teams and Thriving Organizations

50% of the High Street Offers No Sustainable Alternative to Paper Receipts

Beatriz Redondo Tejedor — May 14, 2019 — May 14, 2019 £32 million spent on paper receipts and still 50% of the High Street offers no sustainable alternative Despite the rising importance of sustainability among consumers, 50% of high street brands still have no paperless option Brands that do are utilising customer surveys & social … Continue reading 50% of the High Street Offers No Sustainable Alternative to Paper Receipts

Hispanic-Americans Are Customers With High Lifetime Value

Hispanic-Americans Are Customers With High Lifetime Value by Karthik Iyer , Op-Ed Contributor, May 10, 2019 Forget everything you thought you knew about Hispanic-American consumers — because the U.S. Hispanic population is exploding, and it’s shattering old stereotypes as it grows. The 64 million Hispanics who live in the United States today represent 19.5% of … Continue reading Hispanic-Americans Are Customers With High Lifetime Value