A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience. Margaret Lee on March 19, 2024 Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We … Continue reading How to find and nurture top-notch B2B writers for high-converting content
SourceKnowledge Domain Targeting Launches For High-Converting Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, September 6, 2023 Affiliate and lower-funnel units are still too often only bought directly. SourceKnowledge changed that. Through a new platform, SourceKnowledge Domain Targeting, advertisers can buy high-converting, lower-funnel traffic on based on cost per acquisition (CPA) or return on ad spend … Continue reading SourceKnowledge Domain Targeting Launches For High-Converting Traffic
How to Start a High-Converting Email Marketing Series for Your Startup Hasan Saleem / 25 Apr 2022 One of the biggest challenges every startup faces is to build a loyal and engaged audience. Email marketing series can help with that. Despite the multitude of marketing channels out there – from social media to Google … Continue reading How to Start a High-Converting Email Marketing Series for Your Startup
Justin Wong April 15, 2021 When you think of a landing page, what comes to mind? Most likely you think of your company homepage or a product sales page. In truth, a landing page can be anything, but its purpose is the same: to steer visitors towards a sale, subscription, or future contact. A good … Continue reading 5 Tips to Create High-Converting Landing Pages
Debra Murphy March 22, 2021 To paraphrase a very well-known marketing quote, video is king. The power of video is unlimited when it comes to digital marketing and sales. And as you’d imagine, one of the most popular platforms for video sharing is YouTube. YouTube is an extremely powerful medium and, if leveraged properly, it … Continue reading How to Create a High-Converting YouTube Video Sales Funnel
Chanakya Kyatham February 18, 2021 80% of B2B social media leads come from LinkedIn. (Source) Isn’t that a promising stat for a B2B company looking to generate leads? It sure is. Here’s one more: LinkedIn outdoes Facebook, blogging, and twitter for individual lead generation (Source) Having said that, let’s dive into how to use LinkedIn … Continue reading 9 High-Converting LinkedIn Strategies for B2B Sales
Chris Christoff — November 29, 2019 Follow @chriscct7 How much attention and research do you put into your calls-to-action when crafting a landing page? If your answer is that you quickly come up with the elements that make up a CTA and stick it on the page, you probably have a difficult time getting the … Continue reading How to Create High-Converting CTAs For Your Landing Page
Mary Lister — October 13, 2019 Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will pay for your flights and hotel to paradise. So you google the event and try to find where to sign up—and when it’s … Continue reading 7 High-Converting Event Landing Pages (& How to Copy Them!)
Momoko Price — May 23, 2018 — May 23, 2018 There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs) is — at least at first glance — really Marketing 101 material. So why keep talking about … Continue reading Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product
Amanda Abella — November 21, 2017 — November 21, 2017 If you’ve been building a brand online, you’ve likely heard the adage “The money is in the list.” Well, after many years of ignoring this and finally starting to focus on it, I can tell you it’s true. By focusing on the ways to build … Continue reading How to Create High-Converting Opt-Ins to Build Your List
