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Ana Gotter — August 11, 2017 — August 11, 2017 You would never purchase something online without seeing a picture of it first. Product images let you see an item up close and personal, so you can get a feel of what you’re purchasing. Product videos, however, are even more effective for a number of … Continue reading How to Create High-Converting Product Videos
Brad Smith — December 4, 2016 Follow @bsmarketer— December 4, 2016 Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your … Continue reading 3 Steps to a High-Converting Lead Capture Strategy
by Vignesh Subramanyan Follow @v_subramanyanOctober 9, 2016 What if I told you that your best performing and the highest engaging channel is one that you don’t even use? As you’ve probably figured out from the title, I’m talking about direct mail marketing. Direct mail has some of the highest response rates and competitive cost-per-acquisition across … Continue reading Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
by Brad Smith Follow @bsmarketerOctober 8, 2016 When it comes to landing pages, we’ve covered which headline formulas work best and what CTA features motivate the most people. But the images you use on your landing pages are the next critical component to nailing down landing page best practices. Why? Landing page images have been … Continue reading The Art & Science of High-Converting Landing Page Images
by Brad Smith June 25, 2016 Follow @FixCourseJune 25, 2016 Want to increase conversions on your landing page? Try changing your headline. The reason? Headline changes have the power to provide a 10%+ lift, while taking all of – oh, I dunno – five whole seconds to change. There’s almost no better bang for your … Continue reading 5 Proven Formulas for High-Converting Landing Page Headlines
by Brad McMillen June 17, 2016June 17, 2016 We’ve covered the basics for landing pages many times here at WordStream, from our favorite landing page tips and tricks to the best landing page tools you can use to amplify your landing page performance. However, today I’d like to take a look at some landing page … Continue reading 7 Strategies for High-Converting Landing Pages
by Susan Friesen March 27, 2016 Follow @https://twitter.com/eVisionMediaMarch 27, 2016 Webinars are a proven way to deepen relationships with prospects and customers. They are often used to help launch a new product or service and are offered for free so viewers can get a “sneak peak” of that offering. Many of today’s most successful business … Continue reading 11 Keys to High-Converting Webinars
