August 06, 2024 Reddit forecasts higher quarterly revenue, owing to growing ad spend The earnings also fan optimism that Reddit’s content licensing deals with Alphabet’s Google and Microsoft-backed OpenAI are paying off despite a fiercely competitive social media market, as it looks to diversify its revenue streams. BY Reuters Reddit forecast third-quarter revenue above Wall Street … Continue reading Reddit forecasts higher quarterly revenue, owing to growing ad spend
What Higher Clicks, Impressions In Q2 Means For Q3 2024 by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2024 Advertisers are in a period of rising ad prices, but that could change in the second half of the year, Skai notes in a report published Wednesday. The report shows topline growth numbers in retail media, paid … Continue reading What Higher Clicks, Impressions In Q2 Means For Q3 2024
AI skills acting as catalyst for higher salaries Graeme Hanna Tech Journalist A survey has found employees are willing to pay 44% more for workers skilled in artificial intelligence (AI) for the IT sector and 41% more for staff working in research and development. The study was conducted by Access Partnership on behalf of … Continue reading AI skills acting as catalyst for higher salaries
Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds by Laurie Sullivan @lauriesullivan, August 22, 2023 Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification from independent data verification platform Neutronian, and IAB Tech Lab. The achievement of these certifications demonstrates the … Continue reading Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns by Laurie Sullivan @lauriesullivan, May 5, 2023 Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience — 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the … Continue reading Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
By Clint Rainey April 19, 2023 Employers are learning that good work ain’t cheap. The average American worker’s wage expectations have hit a new all-time high, almost $76,000 per year, according to new data from the New York Federal Reserve. The data, part of the bank’s thrice-a-year Survey of Consumer Expectations, found that $75,811 is … Continue reading Americans say they deserve higher salaries than ever, but women still expect far less than men
Off-Page SEO Checklist — 7 Tactics to Rank Higher Maulik Kotak / 18 Apr 2023 Most SEO experts will say that off-page SEO is the most challenging aspect of SEO and content marketing as a whole. But why? Why are websites struggling so much with off-page SEO? The answer to these questions lies in … Continue reading Off-Page SEO Checklist — 7 Tactics to Rank Higher
By Shalene Gupta January 24, 2023 Studies show that a college degree can add a million dollars to income over the course of someone’s lifetime. Brookings just released a new report on college enrollment disparities, which analyzes data from 15,000 students who were surveyed in 2009, then 2012 and 2016. Here are some of the key … Continue reading What the latest college enrollment data says about the future of higher education
By Pavithra Mohan October 14, 2022 In 2020, disabled people were among the hardest hit by pandemic-related job losses. The employment rate for workers with disabilities fell to 17.9%, eventually yielding a record high unemployment rate of 17.7% in late 2020—a major blow for a community that has long faced workplace discrimination and other … Continue reading The employment rate for disabled workers is higher than it has been in years
CTV: 30% Higher ROI, But Just 7% Of Media Budgets by Karlene Lukovitz @KLmarketdaily, October 7, 2022 Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI). That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI 30% higher than that … Continue reading CTV: 30% Higher ROI, But Just 7% Of Media Budgets
