Tag Archives: Highly

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

Johnathan Dane — June 19, 2018 — June 19, 2018 Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands Get … Continue reading How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

Intro to Kanban Boards, the Highly Visual Project Management Method

Alexandra Hall — April 30, 2018 — April 30, 2018 If you’re forever fighting your project management system, Kanban boards are worth a look. “Kanban” — Japanese for “visual signal” or “card” — are card- and column-based project management systems that offer a convenient way to keep teams abreast of a project’s status, from initial … Continue reading Intro to Kanban Boards, the Highly Visual Project Management Method

3 Easy Steps For Building a Repeatable and Highly Beneficial Customer Onboarding Process

Burke Alder — January 11, 2018 — January 11, 2018 (January 12, 2018), David Skok, General Partner of Matrix Partners, published a great customer success article called Top Two Reasons for Churn. In this article, Skok discusses how failure to onboard a customer successfully and how loss of the champion who drove the purchase are … Continue reading 3 Easy Steps For Building a Repeatable and Highly Beneficial Customer Onboarding Process

How to build an audience of consumers in today’s highly competitive environment

Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage. Peter Minnium on October 6, 2017   Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so … Continue reading How to build an audience of consumers in today’s highly competitive environment