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Tag Archives: HighPerforming

The secrets to developing a high-performing martech team

Livongo’s senior director of growth marketing Patty Spiller says the best martech leaders have four key traits. Amy Gesenhues on March 20, 2019  Martech leaders have no shortage of resources when it comes to the number of tools and platforms available to meet their ever-growing list of marketing challenges, but none of the 6,500+ solutions … Continue reading The secrets to developing a high-performing martech team

2018 Email Resolution: Implementing the ‘3 Ps’ for a High-Performing Email Team

Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 When an email campaign succeeds, the upside is obvious; improved engagement and increased revenue. But what’s required to consistently repeat that success is less obvious. The truth is that email teams are often thrown together. They’re commonly comprised of people whose primary skill-sets … Continue reading 2018 Email Resolution: Implementing the ‘3 Ps’ for a High-Performing Email Team

24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads

by Tracey Wallace Follow @tracewallSeptember 29, 2016 No matter how advanced your targeting is, your ad creative is what will catch a potential customer’s eye –– or keep them moving along in their Facebook feed. What your ad looks like and what it says are incredibly important to the success of your overall Facebook ad … Continue reading 24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads

The ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing

Whether you’re just getting started with Account-Based Marketing or are well underway with your strategy, columnist Peter Isaacson outlines four areas you should focus on to find ABM success. Peter Isaacson on January 28, 2016 “Account-Based Marketing is the new black.”“Account-Based Marketing is on fire.”“Account-Based Marketing is the hottest marketing trend since inbound.”“Account-Based Marketing will … Continue reading The ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing