Ebony GrimsleyOctober 15, 2015 Brands Hijack McDonald’s #AllDayBreakfast Twitter Promotion. Above Promotions Company. Tampa, FL. Let me be clear. Successfully hijacking or newsjacking (our internal definition – attempting to tie or take over a current news topic for the purpose of marketing your brand or cause) a hashtag is not easy, but neither is social … Continue reading How To Hijack A Hashtag Like A Boss!