How Ann Summers Tackled Hijacked Ads by Laurie Sullivan , Staff Writer @lauriesullivan, August 15, 2019 Ann Summers, a UK retailer known for its lingerie, had a common, yet frustrating problem. About 19.3% of the site visitors were being hijacked by browser-based ads. This is not only a display and online video ad problem — it … Continue reading How Ann Summers Tackled Hijacked Ads
Tag Archives: Hijacked
How to keep your brand message from being hijacked by surrounding content
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017 Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content
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