By Elissaveta M. Brandon July 28, 2023 At last, Elon Musk has done it. After several attempts, he has staked an official claim to the letter X. Musk’s fascination with the letter dates back to the turn of the century, when he tried naming his second company, now known as PayPal, X.com (he was … Continue reading How the letter ‘X’ became history’s most mysterious symbol
Gordon Donnelly — June 24, 2017 — June 24, 2017 We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does … Continue reading The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads
