Liz Papagni — May 29, 2018 Follow @mrktgworx — May 29, 2018 So, you’re ready to launch the next big thing for your brand—maybe a new fiber bar or a delicious new hydrating sports drink. You’ve launched products before; it’s how you got where you are now. As an emerging brand, you’ve learned from the … Continue reading 3 Tips to Ensure Your New Product Launches Without a Hitch
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out. Laura Collins on August 17, 2016 For any of you out there who aren’t sports fans, this probably isn’t shaping up to … Continue reading Should you hitch your campaigns onto the sporting bandwagon?
Gerry MoranJanuary 19, 2015 If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother and inundate them with unwelcome emails – and an unworthy … Continue reading How To Hitch A Ride On The Buyer’s Journey
