Tag Archives: Hitting

The war on DEI is hitting marketing and hurting business

Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives? Constantine von Hoffman on February 20, 2024 In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this … Continue reading The war on DEI is hitting marketing and hurting business →

Why we haven’t made the ‘Citizen Kane’ of gaming

Reading

Jessica Conditt @JessConditt Pippin Barr is what happens when you hand a philosopher a video game controller. He received a Ph.D in Computer Science in 2008 with a thesis titled, Video Game Values: Play as Human-Computer Interaction. He’s built a tongue-in-cheek series of games based on Greek mythology where players are handed impossible tasks, … Continue reading Why we haven’t made the ‘Citizen Kane’ of gaming →

4 steps to take before hitting go on your new martech platform

Marketing Platforms

Focus on these four key areas when migrating your systems from one martech platform to another. Ryan Phelan on April 17, 2023 Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one … Continue reading 4 steps to take before hitting go on your new martech platform →

The women who made ENIAC more than a weapon

Reading

Hitting the Books: Newfangled oceanographers helped win WWII using marine science Trailblazing researcher Mary Sears led the unprecedented oceanic intelligence gathering effort. A. Tarantola @terrortola Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. … Continue reading The women who made ENIAC more than a weapon →

How Southeast Asia’s largest bank uses AI to fight financial fraud

Reading

Hitting the Books: How Southeast Asia’s largest bank uses AI to fight financial fraud Machine learning is streamlining traditional, rules-based money laundering investigations. A. Tarantola @terrortola DBS Bank: AI-Driven Transaction Surveillance Yes, robots are coming to take our jobs. That’s a good thing, we should be happy they are because those jobs they’re taking … Continue reading How Southeast Asia’s largest bank uses AI to fight financial fraud →

3 Things to Consider Before Hitting “Send” on That Rejection Email

Email Marketing

Hachem Ramki November 17, 2020 It’s a document that’s as bitter to draft as it is to send, but rejection letters, or rejection emails, are an essential process to have, especially for companies with frequent recruitment campaigns. A lot of recruiters and HR do not fully see the benefit of these rejection letters. Most of … Continue reading 3 Things to Consider Before Hitting “Send” on That Rejection Email →

Email Prospecting: 7 Things You MUST Do Before Hitting ‘Send’

Leads Generation

Jarvis Edwards — January 16, 2019 Follow @jarvis_edwards — January 16, 2019 Need to make sales, quick, but you despise cold calling? Not a problem—there’s a better solution that doesn’t elevate your blood pressure nor increase the billable hours of your psychotherapist. It’s none other than email prospecting; a proven strategy that can work miracles, … Continue reading Email Prospecting: 7 Things You MUST Do Before Hitting ‘Send’ →

Email Marketing Hacks: Read This Checklist Before Hitting Send

Email Marketing

Ajit Singh — March 1, 2017 Follow @cycle_wallah— March 1, 2017 Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox. It’s done, and you can do nothing even if you immediately realize that you have committed a blunder just like the New … Continue reading Email Marketing Hacks: Read This Checklist Before Hitting Send →

Email Marketing Best Practices: Testing Your Emails Before Hitting Send

Email Marketing

by VerticalResponse Follow @VR4SmallBizOctober 5, 2016 Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. Creating an email campaign seems like a piece of cake, but in reality there are a lot of moving parts that need to … Continue reading Email Marketing Best Practices: Testing Your Emails Before Hitting Send →

Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details

Data Driven Techniques

Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016 lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details →