Tag Archives: Holidays

Google gives advertisers new generative AI tools for the holidays

Generative AI

New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech. Nicola Agius on November 16, 2023 Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The … Continue reading Google gives advertisers new generative AI tools for the holidays →

How consumers are contacting brands on social media this holidays

Branding Engagement

74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study. Chris Wood on October 24, 2023 Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to … Continue reading How consumers are contacting brands on social media this holidays →

Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach

Holiday Season

Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach by Ray Schultz , December 6, 2022 Consumers are feeling far from optimistic as we get closer to the holidays, according to Jungle Scout’s Q4 Consumer Trends report.  Of U.S. shoppers, 80% believe the country is headed for a recession, and 93% have noticed higher … Continue reading Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach →

Pinterest TV’s First Shop The Holidays Event Launches

Pinterest Tools

Pinterest TV’s First Shop The Holidays Event Launches by Laurie Sullivan  @lauriesullivan, November 14, 2022 It won’t be long before we deck the halls in holiday decorations. Pinterest TV on Monday launched its first Shop the Holidays event, made possible with shoppable content from brands such as JENNY BIRD, Wayfair, NUDESTIX, and others. This week, … Continue reading Pinterest TV’s First Shop The Holidays Event Launches →

Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs

eCommerce

Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs by Laurie Sullivan  @lauriesullivan, November 9, 2022 Retailers and consumer packaged goods (CPG) companies are scrambling to meet customer demand for fast home delivery of products, citing outdated supply and delivery chains, lack of order fulfillment centers near customers, and high capital … Continue reading Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs →

Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Email Marketing Strategy

Shoppers Want Email Offers Before The Holidays, Social Media Is Second by Ray Schultz , September 21, 2022 Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey. Social media is a distant … Continue reading Shoppers Want Email Offers Before The Holidays, Social Media Is Second →

Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories

Credit Scoring

Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories by Laurie Sullivan , Staff Writer @lauriesullivan, January 28, 2022 Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday season, U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas for 2021 rose 22%, … Continue reading Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories →

Navigating Stress as a Business Owner During the Holidays

Stress Management

Nicole Kosmayer December 8, 2021 The holiday season can be very stressful. This year is not exempt. As business owners, we need to worry about the happiness of our families, friends, customers, employees, and potential new leads – all while managing inventory, products, sales, services and more! Phew, I’m exhausted just thinking about it. Running … Continue reading Navigating Stress as a Business Owner During the Holidays →

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