Thomas Griffin November 11, 2020 If you haven’t already begun, then get your knuckles cracking and start creating your holiday content calendar for 2020. Building your content, or at least planning it in advance, is your path to great performance. Studies on content marketing show that the best-performing companies are ones that have a documented … Continue reading 4 Content Creation Ideas For the Holidays
Holidays May Give Retailers A Much Needed Boost In Cash by Laurie Sullivan @lauriesullivan, November 5, 2020 Consumers with more time at home in front of a computer screen means an increase in searches for information and reviews about the products they plan to purchase this year for holiday gifts. Market research agency Savanta, part … Continue reading Holidays May Give Retailers A Much Needed Boost In Cash
River Cartie October 19, 2020 Depending on how you look at it, decorating your social media may be the easiest or the most difficult part of decorating your online marketing for the holidays. The reason it’s a toss-up is because the look of social media profiles and posts are mostly controlled by the platform they’re … Continue reading How to Decorate Your Social Media for the Holidays
River Cartie October 10, 2020 I can hear it now, “decorate what?” I know, I was incredulous at first too. I mean, who “decorates” an email template? The answer to that is everyone who uses email marketing “decorates” their email template. Decorating is just another way of saying designing, or in this case, using the … Continue reading How to Decorate an Email Template for the Holidays
Affiliate Traffic, App Use Decline During Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2019 The top 100 shopping sites saw an average of 147.3 million daily visits from August through October, according to recent data. Traffic rose by 22% in November — partly fueled by Black Friday, when traffic jumped 137% to 349 … Continue reading Affiliate Traffic, App Use Decline During Holidays
RJ Horsley — November 18, 2019 Follow @https://twitter.com/rj_horsley?lang=en The day after Thanksgiving marks the start of the official holiday shopping season with Black Friday, Small Business Saturday, and Cyber Monday all stacked up one after the other. While Black Friday and Cyber Monday are typically associated with large businesses and corporations, that doesn’t mean small … Continue reading 6 Ways for Small and Medium Businesses to Capitalize on the Thanksgiving Weekend Holidays
Robert Gloer — October 22, 2019 Follow @IOUFinancial Your business’ budget should reflect the challenges and opportunities of the holiday season. The process starts with goal-setting: What volume of business do you want to achieve in the holiday period, and what expenditures should you make now to reach your goals? It’s easier to update your … Continue reading Get Your Business Budget Ready for the Holidays
Mark Di-Toro — October 21, 2019 Follow @MarkDiToro Here’s a theory: taking a break and spending more time on holiday could make you and your business richer in the long term. The problem A recent survey from small business lender iwoca suggested that 37 percent of SME owners (the equivalent of 2.1 million) took no … Continue reading This is Why You Need to Take More Holidays
Jake Rheude — October 4, 2019 Follow @jakerheude It’s finally October, the pumpkin spice lattes are out in force, and Black Friday will be here before you know it. Which is great for most businesses because it means more sales, but also the not-so-great possibility of either under or over-estimating how much inventory to stock … Continue reading 3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin
Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal appeal. Len Shneyder on July 26, 2019 at 12:53 pm The dog days of summer are upon us! There’s an astronomical explanation for the name, but for most of us the “dog … Continue reading During summer holidays, focus may change but email is still email
