Why Most Brands Aren’t Thinking About Media Holistically by Lauren Ramaska , July 31, 2023 The media landscape is ever-evolving, with new platforms seemingly popping up on a weekly basis (see: Threads). Each one promises opportunity and potential for marketers, but with so much noise, it can be hard to truly understand the value of … Continue reading Why Most Brands Aren’t Thinking About Media Holistically
Tag Archives: Holistically
Think Holistically When Determining Your PPC Budget
Many companies don’t worry about their PPC spend as long as they’re making money, but columnist Matt Umbro argues that appropriate budgeting is key to a successful campaign. Matt Umbro on November 20, 2014 In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough thought … Continue reading Think Holistically When Determining Your PPC Budget
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