The Homogenization Of Brands On TikTok by James Cadwallader , February 11, 2022 The following was previously published in an earlier edition of Marketing Insider. Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with. And by everybody, I predominantly … Continue reading The Homogenization Of Brands On TikTok
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The Homogenization Of Brands On TikTok
The Homogenization Of Brands On TikTok by James Cadwallader , November 23, 2021 Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with. And by everybody, I predominantly mean advertisers. In the early days of TikTok advertising, there were a … Continue reading The Homogenization Of Brands On TikTok