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Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions. Steve Petersen on October 28, 2024 I have chimed in about martech job descriptions in the past. It’s time to revisit the topic. Job descriptions typically range from specific to vague and reasonable to aspirational. … Continue reading What an honest MOps job posting looks like
Elliot Begoun December 9, 2020 Motivation alone will not help you accomplish your goals. There, the elephant in the room has been called out. We are fascinated by motivation, its origin, how to obtain it, keep it, fuel it, and more. We have motivational speakers, self-help books, and gurus all available and ready to help … Continue reading The Ugly but Honest Truth About Motivation
Maren Hogan — April 26, 2018 Follow @marenhogan— April 26, 2018 The 3 Hs of Hiring. While skills are important, if you don’t hire out of desperation, it’s easy to train for skill (in many cases). What is not so easy to train are these crucial things. I have hired my share of folks and … Continue reading Humble, Honest and Hungry.The 3 Hs of Hiring
Jeannie Walters — April 28, 2017 Follow @jeanniecw— April 28, 2017 It’s all about your people. And it’s also about…your people. Several customer experience case studies confirmed this idea at Medallia’s Experience 2017 conference. They are valuable reminders of how customers are people, and they respond best to people who understand their situation, and … Continue reading It’s Time to Be Honest About the People in Your Experience
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. Greg Gifford on January 31, 2017 It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or … Continue reading Let’s make 2017 the year of honest reviews!
by Josh DiMarcantonio, Columnist, September 9, 2016 Honesty in marketing is more important today than ever before in the creative work we do, especially as we engage younger generations who are circumspect, mindful and resist solicitation more every day. As advertisers, our jobs are to tell interesting, powerful stories, but often these stories lack enough … Continue reading Staying Honest
by Tabitha Jean Naylor June 26, 2016 Follow @TabithaNaylorJune 26, 2016 No matter what industry you’re in, if you want your company to be successful, you have to establish a web presence. There’s no way around it. People turn to their smart phones and computers for everything these days; to help them locate the nearest … Continue reading Be Honest: Does Your Business Page Pass the Eye Test?
Susanna PerkinsNovember 5, 2015 If you want people to do business with your small business on an ever-more-crowded web, you have to Get their attention Stand out from the competition Sell something they want at a price they’re willing to pay Sounds simple, doesn’t it? For most of us, that means doing some form of … Continue reading How To Be An Honest Blogger
Mark SchaeferAugust 14, 2015 A friend of mine recently posted a provocative question on Facebook. He had received less-than-stellar books to review from people he knew well. This was the dilemma he posted: “So if I’m honest, I look like an ass and alienate my friends but serve those looking to me for my opinion. … Continue reading Is it Better to Be Honest or Nice on the Social Web?
ZOG DigitalMarch 11, 2015 Today, search results in Google are primarily ranked based on complex algorithms that analyze popularity gained through link authority, but that may not be the case for long. A team of research scientists at Google recently published a paper proposing a new process to influence the rankings of search results based … Continue reading Better To Be Honest Than Well Linked – Google’s Factual Ranking Explained
