Tag Archives: Hootsuite

Hootsuite to acquire social analytics company Talkwalker

Mergers and Acquisitions

New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology. Chris Wood on April 9, 2024  Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Terms of the deal haven’t been disclosed, but it’s expected to close in 2Q 2024. Hootsuite, … Continue reading Hootsuite to acquire social analytics company Talkwalker →

Hootsuite joins TikTok’s Marketing Partner Program

TikTok Marketing

Brands will be able to execute, optimize TikTok content at scale. Chris Wood on May 26, 2022 Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers … Continue reading Hootsuite joins TikTok’s Marketing Partner Program →

How Often Should You Post on Social Media? (A Lot Less Than Hootsuite Is Telling You)

Social Media Posts

Arik Hanson July 5, 2021 It’s become one of the most prevalent questions in the social media industry. And, to me, also one of the most frustrating. Mostly because of article’s like Hootsuite’s recent post “How Often to Post to Social Media in 2021”. You see, most of these “how often to post” articles always … Continue reading How Often Should You Post on Social Media? (A Lot Less Than Hootsuite Is Telling You) →

3 Brilliant Alternatives to Hootsuite for Social Media Marketers

Marketing Platforms

Jessica Davis — February 10, 2017 Follow @godotmedia— February 10, 2017 Hootsuite recently announced the retirement of its content suggestions, and several users were left devastated. After all, many marketers identify content curation and management as one of the most challenging tasks in their job descriptions. Why content suggestion tools shut down It isn’t the … Continue reading 3 Brilliant Alternatives to Hootsuite for Social Media Marketers →

Social management system Hootsuite adds new APIs to open up its platform

Marketing Platforms

VP says this is a new phase for the Vancouver-based company, where users can perform Hootsuite functions inside external tools. Barry Levine on April 12, 2016   Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The Vancouver-based company is announcing three new open APIs … Continue reading Social management system Hootsuite adds new APIs to open up its platform →

Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem

Social Media Engagement

Hootsuite, Buffer or something else entirely? What tool works best for your social marketing needs? Columnist Mark Traphagen explains why you may want to use more than one to schedule posts. Mark Traphagen on January 21, 2016 While there are many tools for pre-scheduling social media posts, ranging from free-but-simple to expensive-and-complex, two tools that … Continue reading Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem →

New In iOS 8: Sharing Is Much Easier To Pinterest, HootSuite & Other Apps

Social Media Utilization

With the Apple iOS 8 update, developers have access to share extensions, giving users the ability to customize their options. Martin Beck on September 17, 2014 It’s long been an iPhone and iPod pain point. Sharing from a mobile browser to social media networks other than Facebook and Twitter has been a serious pain, requiring … Continue reading New In iOS 8: Sharing Is Much Easier To Pinterest, HootSuite & Other Apps →

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